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The exterior of 10 Madson Square West now complete The exterior of 10 Madson Square West now complete
The re-imagined building at 10 Madison Square West stands tall and proud above one of the city's most beloved public spaces. As the product of a conversion and expansion of a 1916 commercial building known as the International Toy Center at 1107 Broadway, the building has reopened as a 22-story condominium building with 125 gracious apartments. The developers are the Witkoff Group and Vector Group Ltd who tapped architects Goldstein, Hill & West and interior designer Alan Wanzenberg. Work began in 2012 to give the old toy building a full make-over that adds 8 additional floors and a modernized façade of tan brick and steel accents.
Stunning city views from 10 Madison Square

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10 Madison Square West, 5 West 24th Street
10 Madison Square West, 5 West 24th Street Flatiron/Union Square
After having sold 75% of the sponsor units within three months after hitting the market in 2013, there are currently four resale apartments for sale in the building: one 2-bedroom unit is asking $4,250,000; two 3-bedroom units start from $5,240,000; and one 4-bedroom unit is $8,695,000. All include generous layouts and gorgeous features. The 2-bedroom is south facing with a desirable split layout. It features 1,433 square feet, 2.5 baths, 11-foot ceilings, wide-plank oak flooring, Nanz hardware, Dornbracht fixtures, Levitron lighting, huge Skyline windows, and a 3-zone Mitsubishi HVAC. The gourmet chef’s kitchens are equipped with Sub-Zero refrigerators and wine coolers, a Wolf oven, and Miele dishwasher. The apartment features walk-in closets in the master bedroom and a Maytag washer/dryer bundle in the hallway.
10 MSW - Madison Square #9A - 3-bedroom - $5.24 million
#11F - 4-bedroom - $8.695 million
#18C - 3-bedroom - $15.95 million
The 3-bedroom for sale on the ninth floor is expansive, and is both north- and south-facing. With 10-foot beamed ceilings, massive soundproof windows, and six-inch wide-plank white oak floors, the space is generous and perfect for entertaining. The apartment also features an open chef’s kitchen with white SieMatic cabinetry, Bianco Carrara marble countertops, and high-end appliances. A master suite with a walk-in closet and marble master bath completes the residence, along with two elegant guest bedrooms.
Top-notch appliances and flooring make for high-end residences
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On the 18th floor sits another 3-bedroom unit, one that benefits well from its high-up location. Its expansive windows offer stupendous views, and with an incredibly rare 2,167 square foot outdoor terrace that wraps around the entire residence, opportunities for outdoor fun and relaxation are rampant. Inside are 11-foot ceilings, gorgeous wide-plank white oak flooring, and a gourmet chef’s kitchen.
Expansive windows offer stunning views
Living area in an 18th floor apartment with a wraparound terrace
Penthouse views
Last but not least, the 4-bedroom for sale on the 11th floor is complete with 4.5 baths, 11-foot beamed ceilings, oversized windows, and all of the high-end appliances and top-of-the-line cabinetry that its fellow apartments boast of. The master suite features two oversized dressing rooms and a master bath with heated marble floors, a double vanity, a soaking tub, a steam shower, and a water closet.
There are also 11 apartments for rent at 10 Madison: one 1-bedroom for $7,995/month; one 2-bedroom starting for 15,950/month, six 3-bedrooms starting from $22,000/month, and one 4-bedroom starting for $25,980/month.
Signe Nielsen-designed courtyard
60-foot heated lap pool
Full-attended lobby
10 Madison spares no amenity. Included inside the building are a 10,000 square foot residents’ club, a 60-foot heated lap pool, a hot tub, a fitness center managed by The Wright Fit, a yoga and Pilates studio, a spa treatment room, locker rooms with steam and saunas, and a children’s playroom. Signe Nielsen of Mathews Nielsen Landscape Architects designed the private courtyard garden, which offers a lush oasis in the midst of the city. The building also features the required doorman, porter, live-in resident manager, 24-hour concierge, private and bicycle storage of any high-end condominium. With Madison Square Park just next door, the building truly outdoes itself in terms of a satisfying resident experience.
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