Features
New York's cultural institutions are powerful draws for tourists and developers alike. (Museum Mile via Ialia - Flickr)
Luxury residential developers constantly search for the newest and most appealing amenities to attract buyers in a competitive market. From curated libraries to activated amenity spaces, it seems that there couldn't possibly be more for buildings to offer. However, today's developers are a creative bunch that are willing to look beyond the front door to make their buildings stand out.
Many new residential buildings are connecting to buyers by connecting to their communities. From priority access to the 92nd Street Y’s programming to free one-year memberships to the Brooklyn Botanic Garden, developers are using the neighborhoods’ amenities to bolster their buildings’ cachet. In addition to proving mutually beneficial to new buildings and cultural institutions alike, this growing trend meets the needs of a new wave of millennial buyers that values experiences over things.
Many new residential buildings are connecting to buyers by connecting to their communities. From priority access to the 92nd Street Y’s programming to free one-year memberships to the Brooklyn Botanic Garden, developers are using the neighborhoods’ amenities to bolster their buildings’ cachet. In addition to proving mutually beneficial to new buildings and cultural institutions alike, this growing trend meets the needs of a new wave of millennial buyers that values experiences over things.
Vandewater's Morningside Heights neighborhood via Halstead
Vandewater
Located at 543 West 122nd Street in Morningside Heights, near Columbia University and many cultural institutions, churches, galleries, and museums, the elegant residential development Vandewater connects its residents to galleries, artists and under-the-radar art events throughout the city. The “Vandewater Arts Pass program” is open to all buyers and connects the residents with off-the-radar side of New York's art and culture scene.
Playroom designed in partnership with Children's Museum of Arts via March Made for DDG
180 East 88th Street
Situated in the Upper East Side's Carnegie Hill, DDG and partner Global Holdings’ 180 East 88th Street has a special collaboration with the nearby 92nd Street Y, providing residents with priority access to the 92Y’s iconic arts and cultural programming. The 92nd Street Y will also occupy the retail component at the base of the building. Additionally, connecting to its proximity to Museum Mile, the development features a custom playroom designed in partnership with the Children's Museum of the Arts, complete with a bespoke diorama designed in partnership with the American Museum of Natural History. Art appreciation extends to the building's 48 expansive residences, which are outfitted with a picture rail system similar to one used in the Metropolitan Museum of Art.
242 Broome Street, a condominium in the heart of Essex Crossing, via Field Condition
242 Broome Street
The first condo building within Essex Crossing, 242 Broome Street offers “The Essex Crossing Pass” to new buyers of three-bedroom condos. The pass is a $25,000 incentive is to encourage new buyers to spend that money locally and enjoy the Essex Crossing community, which includes the newly opened Essex Market and Regal Essex Crossing, the Market Line (coming this fall), the Gutter bowling alley, and the International Center of Photography (where 242 Broome residents will receive a complimentary one-year membership).
Greenwich West, neighbor to Children's Museum of the Arts, via Loci Anima
Greenwich West
One of the tallest new buildings in the Hudson Square neighborhood, Greenwich West partnered with The Children’s Museum of the Arts, one of the lead non-profit institutions in New York City, to program and design the children’s playroom, as well as get residents out within the community itself and go to the museum. Buyers get a year-long membership to the museum, which is just steps from the front door.
111 Montgomery Street via Creative Soldier
111 Montgomery Street
111 Montgomery Street is the first full-service newly built condominium in Crown Heights, just steps away from the Brooklyn Museum and overlooking the 50-acre Brooklyn Botanic Garden and Prospect Park, which is known throughout the five boroughs for its picturesque specialty gardens and cherry blossom trees. Buyers in 111 Montgomery Street will enjoy a free one-year membership to the Brooklyn Botanic Garden, the 52-acre landmark that attracts over 900,000 visitors per year.
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Contributing Writer
Michelle Sinclair Colman
Michelle writes children's books and also writes articles about architecture, design and real estate. Those two passions came together in Michelle's first children's book, "Urban Babies Wear Black." Michelle has a Master's degree in Sociology from the University of Minnesota and a Master's degree in the Cities Program from the London School of Economics.
