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View 34 at 401 East 34th Street in Murray Hill (Images: UDR) View 34 at 401 East 34th Street in Murray Hill (Images: UDR)
This massive, white-brick rental apartment building at 401 East 34th Street between First Avenue and FDR Drive was a pioneer in the redevelopment of the East Midtown area near the Queens-Midtown Tunnel. It was erected in 1985 by the Zucker Organization and was known as Rivergate until 2014 when UDR, Inc., a real estate investment trust with more than 50,000 apartments, changed its name to View 54 and made significant upgrades to the property.
The 35-story building caters to a diverse group of residents in a family-friendly, casually luxurious environment. Homes range from studios to three-bedroom layouts, many offering stunning views throughout. Current listings on CityRealty show one-bedrooms from $3,286/month, two-bedrooms from $5,424/month and three-bedrooms from $6,182/month; see all the listings here.
Model unit with expansive windows via UDR
Model studio unit via UDR
Homes inside the iconic tiered building were recently renovated and have new dark-stained wood floors, and updated kitchens have granite countertops and stainless steel appliances. Renovated bathrooms are adorned with marble features and some units have glass walk-in showers. Other features include triple-glazed windows designed to block noise from traffic, and some units offer fireplaces or private balconies.
Building lobby and lounge via UDR
Rooftop lounge and outdoor space via UDR
Aerial view of 401 East 34th Street via UDR
Amenities include a media room, a health club, a children’s playroom, an outdoor playground and garden, bike parking and private storage. Atop the pet-friendly building is a rooftop haven, offering seating areas to enjoy stunning views of the city and river. There is also valet and concierge service and a convenient 24-hour deli on site. Past View 34’s circular driveway, a 24-hour attended grand lobby greets residents. The lobby features Italian white marble, specially commissioned art pieces, a marble staircase and a glass atrium sitting area overlooking a thirty-foot high water fountain wall and fish ponds.
A rendering of the retail building coming to the public plaza (Image: Much Architecture)
The property has an adjacent plaza that occupies a portion of the block on the east side of First Avenue between 34th and 35th Street, and the plaza is currently closed for renovations. In 2016, a permit was filed to construct a retail building at the site and renderings from Much Architecture indicate a restaurant may be on the way. The plaza's redevelopment also includes updated landscaping and a children's play area. When the property was known as Rivergate, the plaza was called Jospeh Slifka Park and the new building will sit on the site of a former playground.

For additional leasing information, see the View 34 official website.
The property's plaza is being renovated to include a retail building and new public space (Photo: CityRealty)


View 34 Leasing Center
New York, NY
(212) 889-XXXX

Additional Info About the Building