Steals & Deals from $345K: Listings with "Motivated Sellers" or "Priced to Sell"

59 Pineapple Street, #6A | $615K | https://www.cityrealty.com/nyc/brooklyn-heights/59-pineapple-street/43184/6A/IpvRWzfWML

Friday, Jul 17, 2026 By CityRealty Staff, CityRealty contributor

In real estate listings, terms like "motivated seller" and "priced to sell" are often used to attract buyers, but they signal different selling strategies and opportunities.

A "priced to sell" property is typically listed below comparable market value to generate immediate interest and encourage multiple offers, particularly in competitive markets like New York City. In many cases, these listings reflect recent price reductions or a seller who has adjusted expectations after limited activity. The blog Homeownering notes that this strategy can spark bidding wars in a hot market, while in a slower market it may simply help a home sell more quickly, though often at a lower final price.

A "motivated seller," on the other hand, is someone eager to complete a sale because of personal or financial circumstances. They may be relocating, carrying two homes, facing rising carrying costs, settling an estate, or looking to offload a property that needs work. Rather than pricing aggressively from the outset, these sellers are often more willing to negotiate on price or offer concessions such as covering closing costs, paying transfer taxes, or leaving behind furnishings.

For buyers, understanding why a seller is motivated can provide valuable leverage during negotiations. The Balance advises asking what is driving the sale before making an offer. Some sellers have already purchased another home, others are facing unexpected expenses, while some are simply ready to move on after a property has lingered on the market.

The Sohmer Piano Building, #PH is up for auction | https://www.cityrealty.com/nyc/flatiron-union-square/sohmer-piano-building-170-fifth-avenue/7622/PH/BRSArHaeCCT

One notable example is the penthouse atop the landmarked Sohmer Piano Building at 170 Fifth Avenue. Listed for $14.9 million, the residence is currently being offered through Concierge Auctions, with bidding already above $8.25 million and culminating live at Sotheby's New York on July 29. While the sale isn't driven by financial necessity, all proceeds will benefit the Gorongosa Project, a conservation and community development initiative in Mozambique. This tactic shows how an auction can create urgency and attract serious buyers, even for one of Downtown's most distinctive penthouses.

The Sohmer Piano Building, #PH
$8,250,000 (-67%)

Flatiron/Union Square | Condominium | 5 Bedrooms, Unknown Baths | 5,777 ft²

The Sohmer Piano Building, #PH (Sothebys International Realty)

From the Listing: AUCTION BIDDING OPEN: Bidding ends July 29. Previously listed at $14,900,000. Current high bid $8,250,000.Showings available by appointment.

Perched atop the storied Sohmer Piano Building—architect Robert Maynicke's crowning achievement on Fifth Avenue—this completely renovated penthouse commands an irreplaceable position adjacent to the Flatiron Building. Two grand foyers connect via a circular baronial limestone staircase, while more than 40 oversized windows and an 80-foot greenhouse-style expanse flood the open-concept interior with extraordinary natural light. The privately deeded roof deck and golden dome cupola deliver panoramic, 360-degree views encompassing the Empire State Building, Madison Square Park, and the Manhattan skyline. See floor plan and full details here.

"This is the type of trophy asset that transcends traditional luxury real estate,” said Chad Roffers, CEO and Co-Founder of Concierge Auctions. “Positioned atop one of Manhattan's most iconic landmark buildings with panoramic views of the city's skyline on prestigious Fifth Avenue, the residence offers a level of rarity and provenance that resonates with collectors and discerning buyers worldwide."

Below, we've rounded up apartments marketed as either "priced to sell" or offered by "motivated sellers," highlighting listings that could present opportunities for buyers looking to negotiate or find relative value.

Featured Listings with "Motivated Sellers"

Phillip Howard Building, #C1909
$345,000 (-1.4%)

Flatbush | Cooperative | 1 Bedroom, 1 Bath

Phillip Howard Building, #C1909 (Compass)

From the Listing: Motivated sellers are now offering a concession at closing, providing buyers with added flexibility. **Subject to lender approval, the incentive may be applied toward closing costs or a mortgage rate buydown to help reduce monthly payments - Inquire for more details.

Perched on the 19th floor, this expansive and light-filled one-bedroom co-op at 1655 Flatbush Ave, Unit C1909 offers sweeping east and southeast panoramic views that flood the home with natural light throughout the day. Thoughtfully renovated, the residence seamlessly blends functionality with modern design, creating an inviting and airy living experience. See floor plan and full details here.

The Savoy West, #4B
$384,000 (-3.8%)

Harlem | Condominium | 1 Bedroom, 1 Bath | 590 ft²

The Savoy West, #4B (Compass)

From the Listing: Priced to sell - An exceptional opportunity for buyers and investors alike. Included Storage space, and a washer and dryer can be added to the apartment. The apartment features soaring 9+ foot ceilings, rich mahogany-stained oak floors, and a chef-worthy kitchen with GE Profile stainless steel appliances and Carrara marble countertops. A private storage unit is included. See floor plan and full details here.

Castle Village, #63
$520,000

Washington Heights | Cooperative | 1 Bedroom, 1 Bath

Castle Village, #63 (Corcoran Group)

From the Listing: MOTIVATED SELLER! BRING ALL OFFERS! Have the best of both worlds!Peaceful serenity of green surroundings, while being only a short distance from midtown Manhattan. Welcome to 160 Cabrini Boulevard, a classic pre-war gem located on the 6th floor, offering stunning water views of the Hudson River, The Palisades, and the George Washington Bridge. This spacious 1-bed, 1-bath unit features generous room dimensions and elegant herringbone floors. See floor plan and full details here.

Concord Village, #6E
$520,000 (-3.5%)

Downtown Brooklyn | Cooperative | 1 Bedroom, 1 Bath

Concord Village, #6E (Compass)

From the Listing: Priced to sell!! Make your home in the heart of Brooklyn in this one-bedroom, one-bathroom co-op featuring an expansive layout, beautiful treetop views and an unbeatable downtown location at Concord Village, a beautifully landscaped full-service complex billed as "Brooklyn's best kept secret." See floor plan and full details here.

Greenwich Club, #526
$545,000 (-.7%)

Financial District | Condominium | Studio, 1 Bath | 600 ft²

Greenwich Club, #526 (Corcoran Group)

From the Listing: MOTIVATED SELLER - LET'S MAKE A DEAL! Owning this could be cheaper than renting it!! One of Downtown Manhattan's premier condominiums - The Greenwich Club Residences! A rare opportunity to enjoy generous space, modern finishes, and exceptional value in a full-service luxury condo building. Move-in Ready! This oversized studio residence offers 600 square feet of thoughtfully designed living space with soaring beamed ceilings, an expansive and flexible floor plan, and an impressive amount of closet storage (including a walk-in!) rarely found in studio homes. See floor plan and full details here.

Turtle Bay Towers, #18G
$550,000

Turtle Bay/United Nations | Condop | Studio, 1 Bath | 515 ft²

Turtle Bay Towers, #18G (Serhant)

From the Listing: MOTIVATED SELLER Welcome to Unit 18G at Turtle Bay Towers, a giant loft-like studio residence in the heart of Manhattan. Featuring soaring 12-foot ceilings, this exceptional home offers a captivating blend of elegance, convenience, and stunning city views. Situated within the highly regarded Turtle Bay Towers, this unit is truly one of a kind. See floor plan and full details here.

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Downtown Club, #11F
$915,000

Financial District | Condominium | 3 Bedrooms, 1.5 Baths | 1,415 ft²

Downtown Club, #11F (Weichert Properties)

From the Listing: AMAZING LOW PRICE PER SQUARE FOOT on this 1,415sqft DUPLEX apartment home in a full service luxury building. This loft-style apartment has been flexed into 2 bedrooms upstairs, and a large room downstairs easily makes for a 3-bedroom home. A foyer and spiral staircase invites you into an oversized living room with plenty of living space in addition to the 2 bedrooms.The open concept kitchen features an island, GE appliances and a Frigidaire dishwasher. The full-sized bathroom is modern with marble tile as is the 1/2 bath downstairs. The winding staircase takes you down to the second level with it's own entrance door, and a large walk-in closet.Great size, great price, MOTIVATED SELLER! See floor plan and full details here.

59 Pineapple Street, #6A
$615,000 (-1.6%)

Brooklyn Heights | Cooperative | 1 Bedroom, 1 Bath

59 Pineapple Street, #6A (Corcoran Group)

From the Listing: Price Improvement! Motivated seller. A Brooklyn Heights Classic on Coveted Pineapple Street Welcome home to apartment 6A, a sun-drenched pre-war one-bedroom nestled on one of Brooklyn Heights' most beloved streets.Perched on the top floor, this thoughtfully laid-out home offers the perfect blend of timeless charm and everyday comfort. The sun-filled living and dining area is bright, efficient, and beautifully proportioned, with enough flexibility for a dining setup or a dedicated workspace. See floor plan and full details here.

The Orion, #15H
$649,000 (-11.7%)

Midtown West | Condominium | Studio, 1 Bath | 522 ft²

The Orion, #15H (Sothebys International Realty)

From the Listing: Prime Midtown Manhattan, where Hudson Yards meets the Theater District. This beautifully maintained, Sun-filled, and Spacious Alcove Studio with Southern exposures and Iconic Midtown Views, including the Empire State Building, in the Full-Service Orion Condominium is being offered for sale for the first time since the building opened – and Priced To Sell! See floor plan and full details here.

Spruce Ridge House, #12J
$650,000 (-6.5%)

Gramercy Park | Cooperative | 1 Bedroom, 1 Bath | 800 ft²

Spruce Ridge House, #12J (Brown Harris Stevens Residential Sales LLC)

From the Listing: Rarely Available High-Floor Corner One-Bedroom in Kips Bay! Introducing Residence 12J, the highly sought-after J line on a high floor, on the market for sale for the first time since the building went co-op in the 1980s. Light and airy with fantastic bones and an expansive layout, this jumbo-sized corner one-bedroom with beautiful landmark views, is in very good condition and offers an extraordinary opportunity to easily create your dream home. See floor plan and full details here.

Castle Village, #118
$695,000

Washington Heights | Cooperative | 2 Bedrooms, 1 Bath

Castle Village, #118 (Compass)

From the Listing: JUST REDUCED & PRICED TO SELL - MAKE AN OFFER! This 2 Bed, 1 bath home has breathtaking high floor magnificent VIEWS - not to be missed – full Castle Village Garden grounds opening into panoramic Hudson River and Palisades splendor. You feel like you are on the upper deck of a cruise ship – without the motion-sickness! See floor plan and full details here.

Sutton55, #8H
$699,000

Midtown East | Cooperative | 1 Bedroom, 1 Bath | 820 ft²

Sutton55, #8H (Sothebys International Realty)

From the Listing: Move in ready and priced to sell. Residence 8H at 333 East 55th Street presents an exceptional opportunity to own a beautifully appointed corner home in the heart of Sutton Place. See floor plan and full details here.

142 East 37th Street, #4
$715,000 (-7.1%)

Murray Hill | Cooperative | 1 Bedroom, 1 Bath

142 East 37th Street, #4 (Nestapple Inc)

From the Listing: CHARMING LARGE 1 BEDROOM with 10 FT CEILINGS and OVERSIZED WINDOWS! MOTIVATED SELLER. Gorgeous pre-war features throughout, including Italian marble and herringbone flooring, crown moldings and two wood burning marble fireplaces! Views of the Chrysler building from the living room and garden view from the bedroom. Renovated kitchen with stainless steel appliances, in-unit washer/dryer, and a spacious walk-in closet! See floor plan and full details here.

Magnolia Mansion Lofts, #5C
$779,000

East Harlem | Condominium | 3 Bedrooms, 2 Baths | 1,800 ft²

Magnolia Mansion Lofts, #5C (Coldwell Banker Warburg)

From the Listing: Priced to sell and major price reduction! Expansive 1800sf Duplex Loft in a Historic 1899 Schoolhouse Conversion! Discover a truly unique home in a beautifully converted 1899 schoolhouse. Offering approximately 1,800 square feet of living space, this oversized duplex loft is currently configured and used as a 4-bedroom residence, with the potential for a 5-bedroom layout. Designed for comfortable family living, the apartment features an exceptional floor plan with bathrooms on both levels. See floor plan and full details here.

Southgate, #2A
$850,000 (-10.5%)

Beekman/Sutton Place | Cooperative | 2 Bedrooms, 2 Baths | 1,285 ft²

Southgate, #2A (Sothebys International Realty)

From the Listing: Residence 2A is a beautifully appointed two-bedroom, two-bathroom home that seamlessly blends timeless character with everyday livability, all enhanced by classic prewar charm. Nestled within the storied Southgate enclave, the residence enjoys a rare and tranquil setting on a quiet Beekman Place cul-de-sac. See floor plan and full details here.

Yorkville Tower 1, #31C
$899,000

Yorkville | Condominium | 1 Bedroom, 1 Bath | 800 ft²

Yorkville Tower 1, #31C (Compass)

From the Listing: Priced to Sell at Yorkville Tower 1 31C at Yorkville Tower 1 is the kind of Upper East Side one-bedroom that simply makes sense . Spacious, bright, full-service, and priced to move. This high-floor home offers a generous layout with room to live, work, and entertain comfortably.The open-concept kitchen connects naturally to the main living area, while oversized windows bring in excellent natural light and frame open city, skyline, and even central park. Hardwood floors, central air, a dishwasher, and a large walk-in closet round out the practical side of the home. See floor plan and full details here.

Newport East, #B1102
$990,000

Lenox Hill | Cooperative | 1 Bedroom, 1 Bath | 800 ft²

Newport East, #B1102 (ALTA Real Estate)

From the Listing: Rarely available and priced to sell. This beauty is perched on the 11th floor of the coveted Newport East and is renovated and the rare combination of move-in condition, generous proportions, and an address that delivers on every front. A private balcony invites the open city views indoors, while oversized windows bathe every room in natural light throughout the day. The apartment has been fully renovated and thoughtfully designed - every surface, every finish chosen with care. See floor plan and full details here.

577 Madison Street, #4B
$999,999 (-4.8%)

Bedford-Stuyvesant | Condominium | 2 Bedrooms, 2 Baths | 1,128 ft²

577 Madison Street, #4B (Compass)

From the Listing: NEW OFFER and PRICED TO SELL! SHOWING BY APPNT. — This unique duplex includes 3 levels of PRIVATE outdoor space with stunning panoramic views of downtown Brooklyn, Manhattan as well as serene garden views overlooking the rear of the building which brings a sense of peace and tranquility. Affordable LOW monthly’s at $696 incl.CC's + RE Taxes. See floor plan and full details here.

The Albert, #3D
$1,295,000

Greenwich Village | Cooperative | 1 Bedroom, 1 Bath

The Albert, #3D (Corcoran Group)

From the Listing: New and LOFT like bright and cheerful 1BR home right in the heart of Greenwich Village!! Apartment 3D located in a Pre-war Greenwich Village coop is priced to sell! Move right in to this renovated space with a lovely long hall entrance with abundant closets. The living room and dining area are open to a separate renovated kitchen that makes this a great entertaining space. Exceptionally tall ceilings with a wall of windows over tree tops really feel more like a classic village loft than an apartment. See floor plan and full details here.

216 Calyer Street, #5A
$1,295,000 (-13.4%)

Greenpoint | Condominium | 2 Bedrooms, 1 Bath | 963 ft²

216 Calyer Street, #5A (Douglas Elliman Real Estate)

From the Listing: Highly Motivated Sponsor...Sponsor to pay NYC/NYS transfer tax and their own attorney fee. At the crossroads of Greenpoint's industrial past and its waterfront future. Step into this boutique six-story elevator condominium, ideally positioned in the heart of one of Brooklyn's most vibrant and sought-after neighborhoods. Unlike cookie-cutter residences, these sponsor units offer distinctive architectural character, thoughtful detailing, generous closet space, private outdoor areas, and in-unit washer/dryers. See floor plan and full details here.

Windsor Park, #12F
$1,450,000 (-7%)

Midtown West | Condominium | 2 Bedrooms, 2 Baths | 1,176 ft²

Windsor Park, #12F (Douglas Elliman Real Estate)

From the Listing: This pre-war Condominium designed by the world renowned architect by Gwathmey & Siegel Apartment features: Real 2 bed/2Bth with a large foyer with a deep coat closet ushers residents into a spacious living and dining room with beautiful hardwood floors and oversized windows. See floor plan and full details here.

51 Jay Street, #5O
$2,199,000 (-4.3%)

DUMBO | Condominium | 3 Bedrooms, 3 Baths | 1,664 ft²

51 Jay Street, #5O (Compass)

From the Listing: Motivated Seller. Welcome to Residence 5O at 51 Jay Street—a sprawling, serene loft located in one of DUMBO’s most distinguished warehouse conversions. This 1,664 square foot top-floor home offers 2 bedrooms, a home office (or third bedroom), and 3 full baths, all meticulously designed with exceptional craftsmanship and premium finishes. Herringbone oak flooring, 9'6" ceilings, and full-height casement windows fill the space with light and character, while views into the landscaped courtyard provide a peaceful backdrop. See floor plan and full details here.

216 East 75th Street, #1W-2W
$2,395,000 (-4%)

Lenox Hill | Condominium | 3 Bedrooms, 3 Baths | 2,000 ft²

216 East 75th Street, #1W-2W (R New York)

From the Listing: Rarely does a garden duplex condominium of this size and value become available in the heart of Lenox Hill. Priced to sell, this three-bedroom, three-bathroom home offers an exceptional opportunity to enjoy the space and privacy of townhouse living with the ease of condominium ownership. Spanning two full floor-through levels with north and south exposures, the residence features generously proportioned rooms, hardwood floors, a large eat-in kitchen, abundant storage, and a beautifully landscaped garden that serves as a peaceful extension of the living space. See floor plan and full details here.

152 West 58th Street, #PH8
$2,399,000

Midtown West | Cooperative | 2 Bedrooms, 2 Baths

152 West 58th Street, #PH8 (Douglas Elliman Real Estate)

From the Listing: Virtually Staged: Price-to-Sell Penthouse on Billionaire's Row - Owner Moving Out Of State - ( not sure if you want me to say this about relocation ) 152 West 58th Street, Penthouse Midtown, New York Welcome to the luxurious 2-bed, 2-bath Penthouse Residence perched atop a 33-unit prewar gem on Billionaire's Row, just one block from Central Park. This standout in Midtown offers extraordinary living and entertaining spaces with dramatic outdoor excitement. See floor plan and full details here.

In this article:

The Sohmer Piano Building, #PH
$8,250,000 (-67%)

Featured Listings with "Motivated Sellers"

Phillip Howard Building, #C1909
$345,000 (-1.4%)

The Savoy West, #4B
$384,000 (-3.8%)

Castle Village, #63
$520,000

Concord Village, #6E
$520,000 (-3.5%)

Greenwich Club, #526
$545,000 (-.7%)

Turtle Bay Towers, #18G
$550,000

Select which properties are of interest to you:

Downtown Club, #11F
$915,000

59 Pineapple Street, #6A
$615,000 (-1.6%)

The Orion, #15H
$649,000 (-11.7%)

Spruce Ridge House, #12J
$650,000 (-6.5%)

Castle Village, #118
$695,000

Sutton55, #8H
$699,000

142 East 37th Street, #4
$715,000 (-7.1%)

Magnolia Mansion Lofts, #5C
$779,000

Southgate, #2A
$850,000 (-10.5%)

Yorkville Tower 1, #31C
$899,000

Newport East, #B1102
$990,000

577 Madison Street, #4B
$999,999 (-4.8%)

The Albert, #3D
$1,295,000

216 Calyer Street, #5A
$1,295,000 (-13.4%)

Windsor Park, #12F
$1,450,000 (-7%)

51 Jay Street, #5O
$2,199,000 (-4.3%)

216 East 75th Street, #1W-2W
$2,395,000 (-4%)

152 West 58th Street, #PH8
$2,399,000

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Steals & Deals from $345K: Listings with "Motivated Sellers" or "Priced to Sell"

In this article:

Featured Listings with "Motivated Sellers"

Select which properties are of interest to you:

Related Listings

Tags:

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