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Records on file with the New York City Department of Buildings indicate that Slazer Enterprises of New City, New York, has commissioned Cetra/Ruddy Inc., the architects of the 58-story Orion at 350 West 42nd Street to design a 47-story building with 90 residential condominium apartments at 20 West 23rd Street on the former site of a building occupied from 1985 to last year by Aperture, the photography magazine.

Although the Building Department's records indicate that the building will be 544 feet tall, Keith Goich of Cetra/Ruddy Inc., told that the building will be about 604 feet tall.

The great Metropolitan Life Insurance Company Tower, whose address is One Madison Avenue, on the southeast corner of Madison Avenue and 24th Street that was designed in 1909 by Napoleon Le Brun and was the tallest building in the world at 700 feet until 1913 when that title passed to the Woolworth Building at 233 Broadway. The New York Life Insurance Company Building on the northeast corner of Madison Avenue at 26th Street is 615 feet tall and the Merchandise Mart Building at 41 Madison Avenue is 577 feet tall.

The new building would be the tallest on the south side of Madison Square Park, and would tower over the 423-unit Madison Green at 5 East 22nd Street, and the Flatiron Building.

Madison Square Park has been the center of considerable real estate activity in recent years.

One Madison Avenue has been acquired by Ian Schrager and Aby Rosen who may convert it to a hotel and condominium apartments. The former Toy Center at 200 Fifth Avenue and 1107 Broadway are being converted to condominium apartments as is the former Gift Building at 225 Fifth Avenue and the top floors at 15 East 26th Street are being converted to residential condominiums and 50 Madison Avenue was recently enlarged and converted to residential condominiums.

The Flatiron District is not only convenient to Midtown, but also to Chelsea, Gramercy Park, Murray Hill and the Union Square districts and it is well served by public transportation.

A report today by indicated that the planned building at 20 East 23rd Street would be 60 stories tall, but Mr. Goich indicated that the correct figure was 47. He said that questions about the building's name, Saya, should directed to Richard Cantor of Cantor Pecorella, a marketing company, but Mr. Cantor did not return a call this afternoon from

The article at by Vanessa Londono indicated that apartment prices "will range from $1 million to $6 million," with a 7,500-square-foot triplex priced at $30 million" and occupancy planned for 2008.

Slazer Development LLC built Mirabelle-on-the-Hudson recently in North Bergen, N.J., a 23-unit residential condominium project. A call to Ira Shapiro, a principal of Slazer Development, by was not returned today.

Slazer Enterprises owns 20 and 22 East 23rd Street and has entered into air-rights agreements with the properties at 18, 24 and 26 East 23rd Street and 23 East 22nd Street, which has a 33-foot-4-inch frontage on 22nd Street.
Architecture Critic Carter Horsley Since 1997, Carter B. Horsley has been the editorial director of CityRealty. He began his journalistic career at The New York Times in 1961 where he spent 26 years as a reporter specializing in real estate & architectural news. In 1987, he became the architecture critic and real estate editor of The New York Post.