The attractive, 14-story, pre-war building at 45 East 30th Street is being converted to a condominium apartment building that will be known as "Park South Lofts."

The beige-brick building has a curved lobby with a large waterfall and a three-story limestone base. The second and third floors have 12-foot-high ceilings and the building has attractive spandrels and a two-pediment roofline beneath the new glass-clad penthouse.

The mid-block building, which is between Madison and Park Avenues, will have about 40 apartments and has been converted by American Development Group of West Hempstead, New York, and Langsam Property Services.

The building has a full-time doorman, a video security system, 10- to 12-foot-ceilings, a fitness center, a wall safe mounted in the master bedroom closets, Brazilian cherry floors with inlaid walnut accents, double-hung insulated windows with solid poplar wood sills and frames, washers and dryers, L/G Internet refrigerators, Viking ovens and wine coolers, Giallo granite counter tops, and honed Carrera marble floors in the master baths. Many of the units have balconies that are on the back of the building.

Initial pricing for one-bedroom, one-bath units of 673 to 919 square feet ranges from about $850,000 to $1,210,000 and two-bedroom, two-bath units of about 1,300 square feet start at about $1,675,000.

This block has Zara (a nice caf? a dry cleaner, a florist. Peter Elkin is the architect for the conversion. Interior design is by Penelope Kim Designs.

Above the entrance "43-45," the building's address, is carved in stone and has been painted gold. The entrance is an automatic door.