Plans for a low-rise residential and retail development on a parking lot between Wooster Street and West Broadway are being revised. The site, now a parking lot, is directly across West Broadway from the SoHo Grand Hotel and has a 311 West Broadway address.
The property, which has 125 feet of frontage on West Broadway and 147 feet of frontage on Wooster Street, was acquired recently from Moses Marx by United American Land LLC, of which Albert, Jason and Jody Laboz are principals.
United American Land, which recently built the Lyla condominium apartment building at 63 West 17th Street, has commissioned the architectural firm of Gwathmey Siegel for the project, which would have retail facilities on West Broadway and townhouses on Wooster Street.
Gwathmey Siegel is the architectural firm that designed the sinuously curved apartment tower at 445 Lafayette Street, now nearing completion, a similar shaped tower planned for the Superior Ink site in the Far West Village and a mid-rise apartment tower planned for 240 Park Avenue South.
A spokesman for United American Land said today that plans, which include a 150-car garage, were being revised and that no construction timetable has yet been established.
The landmarks committee of Community Board 2 approved the plan last fall, but the Landmarks Preservation Commission requested more work on the massing and setbacks in the design in December.
The property, which has 125 feet of frontage on West Broadway and 147 feet of frontage on Wooster Street, was acquired recently from Moses Marx by United American Land LLC, of which Albert, Jason and Jody Laboz are principals.
United American Land, which recently built the Lyla condominium apartment building at 63 West 17th Street, has commissioned the architectural firm of Gwathmey Siegel for the project, which would have retail facilities on West Broadway and townhouses on Wooster Street.
Gwathmey Siegel is the architectural firm that designed the sinuously curved apartment tower at 445 Lafayette Street, now nearing completion, a similar shaped tower planned for the Superior Ink site in the Far West Village and a mid-rise apartment tower planned for 240 Park Avenue South.
A spokesman for United American Land said today that plans, which include a 150-car garage, were being revised and that no construction timetable has yet been established.
The landmarks committee of Community Board 2 approved the plan last fall, but the Landmarks Preservation Commission requested more work on the massing and setbacks in the design in December.
Related Articles
Future New York
New York’s Classical Revival: See the new Penn Station and traditional designs reshaping the luxury residential market
Wednesday, June 24, 2026
Great Listings
Tudor City at 100: Rich history and attractive listings from $309K at Turtle Bay city-within-a-city
Wednesday, June 24, 2026
Future New York
Price Cuts: "Big" screenwriter's Cobble Hill townhouse trimmed by $900K; Lantern House junior penthouse drops below $10M
Wednesday, June 24, 2026
Future New York
Landmarks praises residential conversion/restoration of NoMad's Baudouine Building, Seeks revisions to rooftop addition
Tuesday, June 23, 2026
Iconic Addresses
Paul Newman's parkside office sells 47% over ask; Pre-war condo conversions lead Manhattan sales
Tuesday, June 23, 2026
Get To Know
What is a sponsor unit? Pros, cons, and NYC apartments with no board approval required from $165K
Tuesday, June 23, 2026
Future New York
NYC contracts led by $18.5M Upper East Side mansion and a bespoke Billionaires' Row condo
Tuesday, June 23, 2026
Get To Know
How property values are assessed in NYC + Great new listings with open houses from $445K
Saturday, June 20, 2026
Architecture Critic
Carter Horsley
Since 1997, Carter B. Horsley has been the editorial director of CityRealty. He began his journalistic career at The New York Times in 1961 where he spent 26 years as a reporter specializing in real estate & architectural news. In 1987, he became the architecture critic and real estate editor of The New York Post.
6sqft delivers the latest on real estate, architecture, and design, straight from New York City.
