Construction has begun at 311 West Broadway, a 68-unit residential condominium project known as SoHo Mews.

It is directly across from the SoHo Grand Hotel and extends through the block to Wooster Street.

United American Land LLC of which Albert, Jason and Jody Laboz are principals are the developers. Gwathmey Siegel & Associates is the architect.

The Landmarks Preservation Commission has approved the plans, which it described as "an elegant interpretation of the SoHo aesthetic" and "a beautiful and supremely appropriate addition to the district."

The metal-clad facades are rectangular grids with recessed windows that recall the district`s cast-iron architectural history.

The marketing for the project emphasizes that its residents will become members of the New Museum of Contemporary Art and can avail themselves of an art information service provided by Art Production Fund, a non-profit organization that be on-site. Residents will also receive "shopping benefits" from Moss, a design store on Greene Street, Fort Street Studio, a carpet maker, and private exhibition previews at the Deitch Projects gallery.

Public spaces in the lobbies and gardens at SoHo Mews will feature contemporary works commissioned by the Art Production Fund. The garden is being designed by Peter Walker.

The development will have a garage and a 24-hour in-building concierge service provided by Luxury AttachHomes.

There will be 59 two- and three-bedroom lofts with floor-to-ceiling windows, 5 two-story townhouses and four penthouses with terraces and outdoor spa features.

Prices are expected to range from about $2,100,000 to $11,000,000 and occupancy in anticipated late next year.

The project consists of a 9-story building fronting on West Broadway and an 8-story building facing Wooster Street.