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Carter's View

Brack Capital Real Estate USA is adding 7 stories to the 5-story building at 15 Union Square West to create 36 condominium apartments.

The building was originally a cast-iron building designed in 1870 by John Kellum for Tiffany & Co.

Eran Chen of Perkins Eastman is the architect for the conversion that will retain the original ceiling heights of 16 feet on the lower floors as well as the cast-iron arches on those floors. The building will be wrapped in a black zinc and glass facade and its top floors will be set at different angles and have terraces.

Many of the apartments will have fireplaces and a controlled home environment simplified by Total Home Technology by Creston with blinds, lighting, and temperature engaged by customized touchpad.

The building will have a fitness center with a pool, private storage facilities, valet parking, and concierge service by Luxury Attache.

The residences at 15 Union Square West include two bedroom homes ranging from 1,763 to 2,189 square feet and three bedroom homes that range from 2,370 to 3,164 square feet.

Vicente Wolf is designing the interiors.

Brack Capital Real Estate USA, of which Moshe Dan Azogui is the president, last fall acquired the building, which used to be the Amalgamated Bank Building on the southwest corner at 15th Street, for $80 million.

In an article in the July 2, 2006 edition of The New York Times, Christopher Gray wrote that "the politest thing to say about the blocky white blob of a building at the south corner of 15th Street and Union Square West is that it's homely," adding that "buried beneath the 1953 facade is the 1870 building of Tiffany & Company." Tiffany moved from this location in 1903 to 401 Fifth Avenue at 37th Street and is now at 57th Street and Fifth Avenue.

Perkins Eastman's other New York projects have included 455 Central Park West.

Brack Capital Real Estate's other New York projects have included the Element at 555 West 59th Street, the Olcott at 27 West 72nd Street, 90 West Street, the majestic 90 West Street, the Cass Gilbert designed landmark damaged during 9/11, 230 Riverside Drive, 240 East 27 Street, 150 East 85 Street, The Chartwell House at 1760 Second Avenue, the 298-room Hilton Garden Inn located at 63 West 35th Street, The Greystone, a 420-unit luxury rental apartment at West 91st St. and Broadway and a new boutique hotel on Grand Street.
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Architecture Critic Carter Horsley Since 1997, Carter B. Horsley has been the editorial director of CityRealty. He began his journalistic career at The New York Times in 1961 where he spent 26 years as a reporter specializing in real estate & architectural news. In 1987, he became the architecture critic and real estate editor of The New York Post.