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Marketing has begun for Modern 23, the new, 8-story residential condominium building at 350 West 23rd Street between 9th and 10th Avenues in Chelsea.

The building will have 15 apartments and has been designed by Daniel L. Goldner.

A building permit was issued for the project September 21, 2007.

The developer is 350-52 West 23rd LLC, of which Martin Hollander is the owner.

The building will have an attended lobby with package room and cyber-doorman, roof deck, key-lock elevator entry, gas-burning fireplaces, individual storage units, bicycle storage and balconies and terraces.

The building's facade is black brick, and clear and colored glass.

Apartments have floor-to-ceiling windows with sliding doors to Juliet balconies and individual heating and air-conditioning controls.

Kitchens will have Grey Oak cabinetry with Ice Stone counters and Glacier Glass tile backsplashes, Wolf cook-tops and ovens, Asko dishwashers, wine coolers, and Sub-Zero refrigerators.

Master baths will have Calacatta gold marble flooring, Zuma tubs surrounded by Calacatta marble and TOTO water closets.

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Architecture Critic Carter Horsley Since 1997, Carter B. Horsley has been the editorial director of CityRealty. He began his journalistic career at The New York Times in 1961 where he spent 26 years as a reporter specializing in real estate & architectural news. In 1987, he became the architecture critic and real estate editor of The New York Post.