Skip to Content
CityRealty Logo


Aparment image of 63 Greene Street #PHC via Corcoran | Kaspar Basse photo via Joe & The Juice's Facebook Aparment image of 63 Greene Street #PHC via Corcoran | Kaspar Basse photo via Joe & The Juice's Facebook
Just under the wire before December 1, another name can be added to November's biggest celebrity moves: Kaspar Basse, Denmark native and founder of hip worldwide juice/coffee chain Joe & The Juice, who listed his charm-filled Soho apartment for $6.995 million after only buying the unit for $5.85 million last year. Joe & The Juice started in Copenhagen in 2002 and now has over 200 locations in 14 countries, including 22 locations in New York City alone.
The penthouse is situated in a 6-story building at 63 Greene Street that was erected in 1877 as a store for E. Oelbermann & Co., whose name appears on the large and plain cornice. It was designed by Edward H. Kendell and converted to a condominium in 2016. Pop star Zayn Malik bought the penthouse in this same building in March for $10.7M. Mr. Basse's property is listed by Corcoran’s Albert & Rice Team – Douglas Albert and Brian Rice.

63 Greene Street #PHC floor plan-Joe-and-the-Juice Floor plan (Corcoran)

The stylish 2,180-square-foot loft has beautiful brick barrel-vaulted ceilings.

63-Greene-Street-2 Living room (Corcoran)
Living room

The apartment can be sold fully furnished and completely turnkey.


Mr. Basse's renovations include an automated Lutron lighting system with motorized blackout shades in the bedrooms.


He also added a 100-bottle custom wine room.


A private roof terrace has IPE wood, outdoor sconces, Bang & Olufsen speakers, and heaters for year-round outdoor entertaining.

Schedule an Appointment
To tour this property, just complete the information below.
  1. Your message (optional)
  2. Your name
  3. Your phone
  4. Your email address
Or call us at (212) 755-5544

Additional Info About the Building

Contributing Writer Michelle Sinclair Colman Michelle writes children's books and also writes articles about architecture, design and real estate. Those two passions came together in Michelle's first children's book, "Urban Babies Wear Black." Michelle has a Master's degree in Sociology from the University of Minnesota and a Master's degree in the Cities Program from the London School of Economics.
Book a Tour or get more information about any of these properties