Pros and cons of listing your NYC property under market value + 25 listings potentially selling at a loss

By Cait Etherington | From Get To Know Today, February 12, 2026

Philip House 141 East 88th street, #7A | https://www.cityrealty.com/nyc/carnegie-hill/philip-house-141-east-88th-street/50364/7A/iFjLbNSXagQiV

In Q4 2025, co-op listings are lingering on the market for significantly less time than they were just a year ago: year over year, co-op listings in New York City have seen a 20% decrease in average days spent on the market. Yet, for sellers who are generally anxious to turn around their properties as quickly as possible, even the current 106-day average can feel far too long to wait. One sure way to attract more potential buyers and close a deal under the current average number of days is to list your property under market rate from the start. But is this a strategic move for sellers or their co-op communities?

The Benefits of Listing Your Property Under Market Rate

While it may seem counter-intuitive, there can be distinct advantages to listing a property slightly under market rate. While it is a decision that should only be made in consultation with an experienced real estate professional who understands the dynamics of New York City’s residential real estate market, under some circumstances, a highly competitive listing price may even pay back. Key benefits include the potential to:

1. Attract More Potential Buyers

Everyone loves a bargain, and if your unit is just slightly below market rate for the neighborhood or building, potential buyers will take notice. If you undercut the price too steeply, however, you may risk creating a false red flag and push potential buyers away. For this reason, it is important to keep any slight price cuts modest enough to attract more buyers but not so steep that the deal looks too good to be true.

2. Close More Quickly

A competitively priced unit is not only likely to attract more potential buyers but to result in a serious offer more quickly. If a potential buyer is worried that someone else might swoop in and bid on the unit due to its competitive pricing, the time from listing to close may even be shorter.

3. Potential to Generate a Bidding War

While there is no guarantee, in some cases, pricing a unit slightly under market rate can attract multiple bids, enough to create a bidding war. If this happens, the seller may not only end up selling their property at market rate but even over market rate.

4. Reduced Risk of Creating a Stale Listing

In the current market where co-ops units are lingering on the market for over three months and most condos and townhouses are lingering on the market even longer, competitive pricing is also one way to avoid ending up with a stale listing—that is, a listing that remains on the market well beyond the current average.

The Risks of Listing Your Property Under Market Rate

While there is no doubt that under-cutting one’s listing price can be advantageous, there are notable risks that may not only impact sellers but also their co-op or condo communities. The most common risks include:

1. Low Return on Investment

Unless speed to sale is more important than any other factor (e.g., in some cases, this may be true in an estate sale), if you list a property under market rate, there is always a notable risk that you’ll be cheating yourself out of a strong return on your initial investment.

2. Weaker Bargaining Position

If you list a property below the market rate, buyers and their representatives will assume you’re highly motivated to sell and may, as a result, also attempt to further erode the price on the property or ask for additional contingencies (read more about contingencies here).

3. Appraisal Issues

In some cases, a listing under market rate will lead to a bidding war, which drives the price back up to market rate or even pushes it over market rate. If this happens, it should be good news, but it can backfire. If the buyer’s mortgage appraisal uses the original listing price as a factor, and subsequently appraises the property at the original price, this may either push the closing price back down or, worse yet, kill the deal. Remember that most offers will include an appraisal contingency.

4. Lower the Value of Other Units in the Building

While there are many factors that impact the value of a unit, in a co-op and condo, the value of one unit will impact the value of other units in the building. If one shareholder or owner lists their unit well below market rate because they are highly motivated to sell, it may inadvertently lower the value of other units in the building. As a result, this strategy can also create tensions with one’s co-op or condo board. If one’s unit doesn’t sell, the earlier under-market-rate listing may also impact the ability to relist the unit at market rate later.

Philip House 141 East 88th Street (Compass)

Bottom Line

The bottom line is that while listing a unit under market value can be strategic, it is also risky, and nearly always tends to work better in a market already favoring sellers versus buyers.

In a seller’s market, listing a property 1-5 percent below market rate can generate a bidding war and lead to a fast turnaround and even higher return. In a buyer’s market, this strategy may further erode the value of one’s property and even negatively impact the value of units in one’s building.

Select listings priced to sell for a loss

While Manhattan real estate is widely viewed as a resilient long-term investment, a small subset of sellers are currently listing their homes below their prior purchase price. Of nearly 6,000 active sale listings across Manhattan, fewer than 400 are asking less than what they last sold for, often due to financial pressures, rising carrying costs (such as in land lease buildings) strategic exits, overpaying at peak pricing between 2014 and 2017, or owning in buildings or neighborhoods that have not fully rebounded from pandemic-era shifts.

Certain segments, including some Trump-branded properties and more generic or dated new development units, have seen sharper pullbacks, while Brooklyn has very few underwater listings amid strong long-term appreciation. For buyers, these rare discounts may present opportunity in a high-rate, slower market, particularly in well-run buildings with strong fundamentals that remain best positioned for long-term value retention.

-24% off from 6/28/2006 closing price of $495,000

155 East 49th Street, #2B
$375,000

Midtown East | Cooperative | 1 Bedroom, 1 Bath

155 East 49th Street, #2B (Compass)

From the Listing: The seller is offering a $7,000 maintenance credit at closing for the first year to a new buyer. The current actual maintenance without the credit is $2,561. The location between Lexington and Third Avenue is brilliantly and conveniently located in the heart of New York City, making it an exceptional residence in a beautiful pre-war full-time doorman building. This lovely apartment features everything one could need from a primary residence or a second home in New York City. See floor plan and full details here.

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-6% off from 6/13/2016 closing price of $410,000

345 East 52nd Street, #7B
$385,000

Midtown East | Cooperative | Studio, 1 Bath | 525 ft²

345 East 52nd Street, #7B (Serhant)

From the Listing: This bright alcove studio features a functional L-shaped layout that clearly defines living, sleeping, and dining areas. The separate sleeping alcove easily fits a queen-size bed and is positioned away from the main living space, allowing the focus to remain on the wall of north-facing windows with open garden views. The northern exposure provides consistent natural light throughout the day. The kitchen includes a window opening into the alcove, enhancing airflow and openness. See floor plan and full details here.

-15% off from 6/8/2018 closing price of $615,000

415 East 85th Street, #8G
$525,000

Yorkville | Cooperative | 1 Bedroom, 1 Bath

415 East 85th Street, #8G (Corcoran Group)

From the Listing: Large bedroom in Prime UES Bright & Large South facing One Bedroom Unit in a Beautiful Doorman/ Elevator Building. Located in a prime Upper East Side Neighborhood this beautiful bright one bedroom apartment features A King Sized Bedroom Grand Living room Tall Windows with southern exposure Great Closet space Kitchen with a granite counter -top, large sized appliances with a ton of Cabinet space Full Bathroom in excellent condition Gleaming hardwood floors. See floor plan and full details here.

-30% off from 11/16/2016 closing price of $710,739

Aurum, #603
$499,000 (-9.3%)

Harlem | Condominium | 1 Bedroom, 1 Bath | 650 ft²

Aurum, #603 (Compass)

From the Listing: CHEAPER THAN RENT! This TOP FLOOR UNIT is a great opportunity to own this bright and modern one-bedroom home at The Aurum Condominium. See floor plan and full details here.

-8% off from 9/26/2017 closing price of $780,000

The Clare, #2C
$715,000

Lenox Hill | Condominium | Studio, 1 Bath | 563 ft²

The Clare, #2C (Compass)

From the Listing: This sophisticated studio is bathed in natural light through a wall of oversized windows and features 7-inch wide heated white oak flooring, LED lighting throughout, multi-zone heating and cooling, and radiant heat flooring. Thoughtful details, such as an in-unit washer/dryer, central heating and air, and ample storage, enhance everyday comfort. See floor plan and full details here.

-33% off from 4/28/2022 closing price of $825,000

Liberty Terrace, #10F
$549,000

Battery Park City | Condominium | 1 Bedroom, 1 Bath | 401 ft²

Liberty Terrace, #10F (Corcoran Group)

From the Listing: Bathed in brilliant southern light, this elegant loft studio showcases sweeping water, skyline, and bridge views that embody the best of downtown living. Its highly desirable exposure fills the space with natural light throughout the day while preserving a rare sense of calm and quiet. Freshly repainted and impeccably maintained, it offers a tranquil retreat in the heart of the city. See floor plan and full details here.

-20% off from 2/29/2016 closing price of $875,000

The Croft, #6B
$700,000

Financial District | Condominium | 1 Bedroom, 1 Bath | 685 ft²

The Croft, #6B (Compass)

From the Listing: Welcome home to Apartment 6B, a spacious and well-designed 1 bedroom, 1 bathroom condo in the heart of the Financial District. This bright home features an open layout with modern finishes, a fully equipped kitchen featuring a Sub-Zero refrigerator, Bosch cooktop and oven and a Bosch dishwasher. This home also offers the convenience of an in-unit washer and dryer. The unit also includes PTAC heating and cooling units for year-round comfort. See floor plan and full details here.

-3% off from 7/26/2018 closing price of $878,500

Bridgeview Tower, #10A
$850,000

Downtown Brooklyn | Condominium | 1 Bedroom, 1.5 Baths | 733 ft²

Bridgeview Tower, #10A (Brown Harris Stevens Residential Sales LLC)

From the Listing: Welcome to 189 Bridge Street 10A, perched on a high floor, beaming with sunlight throughout the day with east and south exposures. This one-bedroom, one and half-bathroom apartment is a haven of modern luxury and convenience, offering breathtaking open views and not one, but two private balconies. See floor plan and full details here.

-21% off from 6/11/2007 closing price of $1,050,000

929 Park Avenue, #8A
$825,000 (-1.8%)

Carnegie Hill | Cooperative | 1 Bedroom, 1 Bath | 800 ft²

929 Park Avenue, #8A (Corcoran Group)

From the Listing: Prime Park Avenue at 80th StreetXXX Mint-Designer led Renovation-Lux Finishes Move right into this beautifully renovated one-bedroom in an iconic Park Avenue location. This sophisticated residence with soaring ceilings showcases rich Italian porcelain floors and a sun-filled windowed kitchen outfitted with premium appliances including a Liebherr refrigerator, Bertazzoni oven and microwave, and a Miele dishwasher-set against sleek cabinetry and granite-speckled countertops. The expansive, light-filled living room easily accommodates living, dining, and home office spaces and features charming bay-style windows overlooking Park Avenue. See floor plan and full details here.

-22% off from 4/16/2017 closing price of $1,272,813

100 Norfolk Street, #1A
$999,000

Lower East Side | Condominium | 1 Bedroom, 1.5 Baths | 1,160 ft²

100 Norfolk Street, #1A (Compass)

From the Listing: Welcome to 100 Norfolk Street, Unit 1A—a remarkable 1-bedroom, 1.5-bathroom duplex where modern design seamlessly blends with timeless sophistication. Designed by the visionary architect Eran Chen of ODA, this 1,160-square-foot residence offers a perfect combination of contemporary aesthetics and functional elegance, located in the heart of Manhattan’s vibrant Lower East Side. See floor plan and full details here.

1% off from 11/16/2016 closing price of $1,300,000

340 East 80th Street, #17D
$1,295,000

Yorkville | Cooperative | 2 Bedrooms, 2 Baths

340 East 80th Street, #17D (Nest Seekers LLC)

From the Listing: DEAL FELL THROUGH - BACK ON MARKET! Welcome to your new Upper East Side sanctuary at 340 East 80th Street — a spacious, sun-drenched co-op that blends modern upgrades with classic charm. As you step inside, you’re immediately welcomed by a beautifully renovated, windowed kitchen, designed to impress with sleek lacquered cabinetry and top-of-the-line appliances, including a full-size refrigerator, microwave, dishwasher, and stove. See floor plan and full details here.

-17% off from 6/1/2018 closing price of $1,385,000

265 West 122nd Street, #C
$1,150,000

Harlem | Condominium | 2 Bedrooms, 2 Baths | 1,122 ft²

265 West 122nd Street, #C (CORE Group Marketing LLC)

From the Listing: Tax-abated until 2033 and bathed in southern light, this two-bedroom, two-bathroom home with complimentary private storage in a boutique condominium is a rare find. Offering extraordinarily low carrying costs, this home provides a unique opportunity to own for less than the cost of renting in one of Manhattan’s most vibrant neighborhoods. See floor plan and full details here.

-29% off from 5/18/2017 closing price of $1,400,000

Windows on 123, #6D
$995,000

Harlem | Condominium | 2 Bedrooms, 2 Baths | 1 ft²

Windows on 123, #6D (Brown Harris Stevens Residential Sales LLC)

From the Listing: See floor plan and full details here.

-3% off from 2/2/2016 closing price of $1,500,000

Worldwide Plaza, #6G
$1,450,000

Midtown West | Condominium | 2 Bedrooms, 2 Baths | 1,010 ft²

Worldwide Plaza, #6G (Compass)

From the Listing: Investors oportunity! We have a tenant in the unit till July 1st, 2026...This spacious, charming, and bright corner apartment is a sunny, split two-bedroom, two-bathroom with beautiful open city views that allow you to sit in your living room and enjoy the sunset. The apartment has south and west exposures, lots of windows, 10' 4 high ceilings, and updated marble baths with new vanities. There are also new hardwood floors throughout the apartment and tons of closet space, including 3 walk-in closets. The updated open kitchen features a granite countertop and new cabinets. See floor plan and full details here.

-17% off from 9/18/2007 closing price of $1,558,855

The Plaza, #1202
$1,299,000

Midtown West | Condominium | Studio, 1 Bath | 695 ft²

The Plaza, #1202 (Douglas Elliman Real Estate)

From the Listing: Iconic and rarely available. Move right in to this huge South East facing 695 SqFt (65 m2) studio at the Plaza Condominium Residences with 12 foot ceilings! Floor-to-ceiling glass doors maximize sunlight.Juliet balconies overlook reflecting pools and fountains below. Washer Dryer in Apt. Price includes an entire Bottega Veneta Bibliotecca collection of furnishings, featuring a King-sized Duxiana bed with custom upholstered headboard and silk upholstered sleeper sofa. See floor plan and full details here.

-9% off from 3/13/2023 closing price of $1,647,500

The St Germaine, #17C
$1,499,000

Broadway Corridor | Cooperative | 2 Bedrooms, 2 Baths

The St Germaine, #17C (Compass)

From the Listing: Soaring 17 stories above the Upper West Side, this gracious corner two-bedroom residence at 200 West 86th Street offers open city views and abundant natural light in every room. Four large entry closets line your way to the formal dining foyer, which is the centerpiece of this well laid-out home. The sunken living room features high ceilings as well as soundproofed hardwood floors and walls, and it faces north to the Belnord Apartments and up Amsterdam Avenue. See floor plan and full details here.

-7% off from 3/7/2016 closing price of $1,675,000

211 East 51st Street, #12D
$1,550,000

Midtown East | Condominium | 2 Bedrooms, 2 Baths | 1,166 ft²

211 East 51st Street, #12D (R New York)

From the Listing: This sun-filled two-bedroom, two-bath residence on the 12th floor offers sweeping city views and abundant natural light throughout.The apartment features a generous living area with space for both dining and lounging. The open kitchen is ideal for entertaining and features stainless steel appliances.The split-bedroom layout provides excellent privacy. The primary bedroom easily fits a king-size bed, while the second bedroom comfortably accommodates a queen. See floor plan and full details here.

-6% off from 6/5/2025 closing price of $1,939,275

123 Baxter Street, #3A
$1,825,000

NoLiTa/Little Italy | Condominium | 2 Bedrooms, 2 Baths | 1,521 ft²

123 Baxter Street, #3A (Douglas Elliman Real Estate)

From the Listing: Bold light. Big volume. Serious value. At an exceptional $1,199 per square foot, this turnkey 1,521-square-foot corner two-bedroom, two-bath residence is wrapped in three exposures and enhanced by two private terraces. With a motivated seller, it represents a rare opportunity to secure scale, light, and full-service living in the heart of Downtown. See floor plan and full details here.

-17% off from 1/31/2013 closing price of $2,031,409

The Residences at 400 Fifth Avenue, #50F
$1,690,000

Midtown West | Condominium | 1 Bedroom, 1.5 Baths | 982 ft²

The Residences at 400 Fifth Avenue, #50F (Compass)

From the Listing: Perched high above the city, Residence 50F at 400 Fifth Avenue offers refined living defined by sweeping skyline views and thoughtful design. The expansive living room is positioned to capture dramatic vistas, flowing seamlessly into a modern kitchen outfitted with stainless steel appliances, an integrated refrigerator, and elegant stone countertops that complement the home’s sophisticated aesthetic. See floor plan and full details here.

-18% off from 3/28/2014 closing price of $2,316,519

W Residences, #PH54F
$1,895,000 (-2.8%)

Financial District | Condominium | 2 Bedrooms, 2 Baths | 1,152 ft²

W Residences, #PH54F (Compass)

From the Listing: Perched on the 54th floor, this stunning corner 2-bedroom, 2-bathroom Penthouse residence offers panoramic views of Lower Manhattan, the Hudson River, Freedom Tower, and beyond. Recently updated, this home combines high-end finishes an array of exclusive amenities, delivering the ultimate downtown New York City lifestyle. Move right in or invest with a tenant in place! See floor plan and full details here.

-14% off from 11/5/2009 closing price of $2,325,000

930 Fifth Avenue, #7B
$1,995,000

Park/Fifth Ave. to 79th St. | Cooperative | 1 Bedroom, 1 Bath

930 Fifth Avenue, #7B (Sothebys International Realty)

From the Listing: Central Park One Bedroom Perfection. This renovated gem sits on the 7th floor of 930 Fifth Ave with huge windows facing Central Park from every room. Whether you use it as full-time residence or as a pied a terre, this luminous home is a dream come true. See floor plan and full details here.

-17% off from 5/11/2015 closing price of $2,392,888

50 United Nations Plaza, #6C
$1,995,000

Turtle Bay/United Nations | Condominium | 2 Bedrooms, 2 Baths | 1,132 ft²

50 United Nations Plaza, #6C (Compass)

From the Listing: Spacious and bright, 2-Bedroom, 2-Bath Condo in one of Turtle Bay's most luxurious buildings: 50 United Nations Plaza. Apartment #6C is the ideal split bedroom layout at 50 United Nations Plaza. This is a great apartment to invest in or to call home. Positioned as a corner residence, this spacious and bright 2-Bedroom, 2-Bathroom home features top-of-the-line finishes and appliances throughout. See floor plan and full details here.

-17% off from 9/28/2022 closing price of $2,405,000

The Chatsworth, #8C
$1,995,000

Riverside Dr./West End Ave. | Cooperative | 2 Bedrooms, 2 Baths

The Chatsworth, #8C (Corcoran Group)

From the Listing: Listing Agent: Nihal Metin The Corcoran Group Co-op with Condo Rules No Board Approval Required Welcome to Residence 8C at the legendary Chatsworth - a rare corner 2-bedroom, 2-bath home where historic architecture meets refined contemporary design. Spanning approximately 1,331 square feet, this exceptional residence captures unobstructed panoramic views of the Hudson River and Riverside Park through five oversized windows, including a striking bay window with a built-in lounge - an inviting place to enjoy morning light or evening sunsets. See floor plan and full details here.

-36% off from 9/9/2015 closing price of $2,750,000

Trump Tower, #57C
$1,750,000

Midtown East | Condominium | 1 Bedroom, 1 Bath | 1,138 ft²

Trump Tower, #57C (Keller Williams NYC)

From the Listing: With walls opened and additional windows now revealed from floor to ceiling, this is a rare opportunity to acquire a luxurious 1,138 sq. ft. one bedroom, 1.5 bathroom apartment on a very high floor in Trump Tower. The apartment is light, bright and beautifully renovated with views of both the tops of iconic Manhattan buildings and Central Park. It is the perfect home or pied-a-terre. See floor plan and full details here.

-21% off from 9/16/2015 closing price of $2,900,000

60 East End Avenue, #41A
$2,295,000 (-4.2%)

Yorkville | Cooperative | 2 Bedrooms, 2.5 Baths | 2,100 ft²

60 East End Avenue, #41A (Brown Harris Stevens Residential Sales LLC)

From the Listing: Prepared to be wowed! Perched on the forty first floor, this two bedroom two and a half bathroom home has sweeping River and City views. The oversized living room and den/dining room provide ample space for entertaining as well as quiet enjoyment.A separate spacious breakfast room facing south adjoins a renovated cook's kitchen with top of the line appliances. See floor plan and full details here.

-33% off from 8/3/2017 closing price of $2,975,276

Madison Square Park Tower, #21B
$1,995,000

Flatiron/Union Square | Condominium | 1 Bedroom, 1 Bath | 1,128 ft²

Madison Square Park Tower, #21B (Corcoran Group)

From the Listing: Refined Corner One-Bedroom at Madison Square Park Tower Bathed in natural light and framed by sweeping city views, this sophisticated corner one-bedroom residence unites elegant design with modern comfort. Soaring ten-foot ceilings and floor-to-ceiling windows capture iconic vistas of the gilded Clock Tower and Madison Square Park, infusing the living space with both drama and tranquility. See floor plan and full details here.

-20% off from 4/15/2016 closing price of $3,250,000

Centurion, #4E
$2,599,000

Midtown West | Condominium | 2 Bedrooms, 2.5 Baths | 1,489 ft²

Centurion, #4E (Corcoran Group)

From the Listing: Sophisticated Two-Bedroom Condo at The Centurion, Moments from Central Park Just down the street from Central Park, this meticulously designed two-bedroom, two-and-a-half-bath residence blends timeless elegance with modern convenience. Crafted for both functionality and style, every detail has been carefully curated—from custom finishes to advanced home technology—creating a peaceful retreat in the heart of Midtown Manhattan. See floor plan and full details here.

-21% off from 8/29/2014 closing price of $3,500,000

The Rushmore, #7E
$2,750,000

Riverside Dr./West End Ave. | Condominium | 3 Bedrooms, 3.5 Baths | 1,885 ft²

The Rushmore, #7E (Compass)

From the Listing: In one of the Upper West Side’s most distinguished buildings, Residence 7E at The Rushmore stands out as a luxurious 3-bedroom, 3.5-bath corner home showcasing refined finishes and iconic Hudson River views. Bathed in natural light from its west and northeast exposures, the residence features wide-plank oak flooring, custom built-ins, and a thoughtfully executed layout. The chef’s kitchen boasts a Sub-Zero refrigerator, wine fridge, Miele dishwasher, Viking 4-burner range and oven, and a generous center island, complemented by a custom dining bar that seamlessly enhances the flow between the kitchen and living space. See floor plan and full details here.

-18% off from 11/26/2014 closing price of $3,650,000

Philip House, #7A
$2,995,000

Carnegie Hill | Condominium | 2 Bedrooms, 2.5 Baths | 1,700 ft²

Philip House, #7A (Compass)

From the Listing: Mint Condition 2-Bedroom + Convertible Home Office at The Philip House This mint-condition 2-bedroom, 2.5-bath home with a convertible home office spans over 1,700 square feet at the renowned Philip House, a prewar condominium perfectly situated on the Upper East Side. See floor plan and full details here.

-27% off from 1/20/2021 closing price of $4,127,750

30E31, #38
$2,995,000

Murray Hill | Condominium | 2 Bedrooms, 2.5 Baths | 1,677 ft²

30E31, #38 (Corcoran Group)

From the Listing: See floor plan and full details here.

-19% off from 3/9/2016 closing price of $5,200,000

135W52, #27A
$4,200,000

Midtown West | Condominium | 4 Bedrooms, 3.5 Baths | 2,227 ft²

135W52, #27A (Corcoran Group)

From the Listing: Stunning 2,227 sq ft, 4BR, 3.5BA residence at 135 W 52nd Street in Midtown Manhattan, designed by CetraRuddy to evoke NYC's glamour. Features white oak flooring, a sunlit Great Room with south- and west-facing windows, and an open Molteni kitchen with walnut cabinetry, Calacatta Vision marble, and Miele appliances. The Master Suite offers double exposures, dual walk-in closets, and a luxe ensuite with Siberian White tile, Fantini fixtures, a soaking tub, and separate shower. See floor plan and full details here.

-18% off from 5/1/2024 closing price of $5,800,000

378 Broome Street, #2
$4,750,000

NoLiTa/Little Italy | Condominium | 3 Bedrooms, Unknown Baths | 2,180 ft²

378 Broome Street, #2 (Sothebys International Realty)

From the Listing: Enter the private keyed elevator that opens into this never been lived, brand new, custom upgraded 2/3 Bedroom, 2.5 Bath 2,180+/- sq. ft. duplex condominium with a stunning 1,000 sq ft +/- private terrace with outdoor Kitchen. See floor plan and full details here.

-27% off from 8/22/2019 closing price of $6,006,834

Fifteen Hudson Yards, #64D
$4,399,000 (-4.3%)

Midtown West | Condominium | 2 Bedrooms, 2.5 Baths | 2,017 ft²

Fifteen Hudson Yards, #64D (Douglas Elliman Real Estate)

From the Listing: This spectacular trophy home offers soaring 11-foot ceilings, a huge corner living and dining room, and breathtaking river and open city views from all its rooms. The kitchen is a chef's dream with its sleek marble countertops, breakfast bar, and top-of-the-line appliances, including a five-burner stove with a vented hood, three ovens (regular, steam, and speed/convection), Miele dishwasher, wine fridge, and InSinkErator . The primary bedroom has huge closets, a luxurious en-suite marble bathroom with a separate glass-enclosed stall shower, soaking tub, double sink, and radiant heat floors. See floor plan and full details here.

-29% off from 10/21/2021 closing price of $7,400,000

130 East End Avenue, #PHB
$5,250,000

Yorkville | Cooperative | 4 Bedrooms, 4.5 Baths | 3,400 ft²

130 East End Avenue, #PHB (Brown Harris Stevens Residential Sales LLC)

From the Listing: From this penthouse you can watch the sunrise from the wide planted terrace to the east at the beginning of the day and then see it set at the end of the day at the west side of the terrace. And all day long tall glass sliding doors open for an even closer look at the endless sky and ever-changing views of the swirling currents of the East River. THE PENTHOUSE Located on the top two levels of a beautifully situated Emory Roth cooperative at East End Avenue and East 86th Street, the UPPER ENTERTAINING LEVEL is surrounded by a large planted terrace facing east, south, and west. The living room has a wood burning fireplace and floor to ceiling sliding doors enabling easy access for indoor/outdoor living. See floor plan and full details here.

-22% off from 5/11/2011 closing price of $10,200,000

The Park Laurel, #23B
$7,990,000

Central Park West | Condominium | 4 Bedrooms, 4.5 Baths | 3,000 ft²

The Park Laurel, #23B (Coldwell Banker Warburg)

From the Listing: Perched high on the 23rd floor with direct, unobstructed Central Park views, this sensational four-bedroom, four-and-a-half-bathroom residence is located in the highly sought-after Park Laurel Condominium. Enter through an elegant gallery that sets the tone for this sun-drenched home and thoughtfully separates the living spaces from the private bedroom wing. The corner living room and adjoining dining room, featuring nine oversized windows, perfectly frame panoramic views of Central Park. An immaculate, modern open kitchen-also with direct park views-showcases the finest in European design. See floor plan and full details here.

-16% off from 4/21/2008 closing price of $15,168,336

The Plaza, #1901
$12,750,000

Midtown West | Condominium | 4 Bedrooms, 4 Baths | 3,698 ft²

The Plaza, #1901 (Brown Harris Stevens Residential Sales LLC)

From the Listing: Once in a great while something special comes to surprise, even dazzle. Such is Residence 1901 - a 4 bedroom 4 bathroom condo unit at the exclusive Private Residences of New York's legendary Plaza Hotel. This almost 4,000 square feet (372 square meters) corner duplex home with north, south, east, and western exposures has one of the largest living rooms (over 1,000 square feet) in The Plaza with beautiful partial Central Park views. With almost 12 foot-high ceilings and a fireplace (gas) it has several separate sitting areas, including an eye-catching bar area with a wine cooler - suitable for intimate gatherings or grand-scale entertaining. See floor plan and full details here.

-20% off from 8/30/2018 closing price of $16,905,950

520 Park Avenue, #18
$13,495,000 (-3.6%)

Park/Fifth Ave. to 79th St. | Condominium | 4 Bedrooms, 5.5 Baths | 4,613 ft²

520 Park Avenue, #18 (Compass)

From the Listing: Perfectly positioned on the 18th floor of 520 Park Avenue, this magnificent full-floor simplex residence redefines modern classical luxury. Impeccably designed with custom fixtures and finishes, every detail in this turn-key home was considered. See floor plan and full details here.

-18% off from 9/14/2016 closing price of $21,156,843

432 Park Avenue, #81A
$17,250,000

Midtown East | Condominium | 3 Bedrooms, 3 Baths | 2,633 ft²

432 Park Avenue, #81A (Compass)

From the Listing: ?Experience the pinnacle of modern luxury. Residence 81A in the iconic 432 Park Avenue, designed by the legendary Rafael Vinoly, with interiors crafted by Bentel & Bentel Architects, is an exquisite 2,633 SF corner home that floats above New York City. This exceptional home reimagines classic Park Avenue sophistication with three spacious bedrooms and three opulent baths, set against the dramatic backdrop of breathtaking Central Park and jaw-dropping skyline views from the 81st floor of one of the tallest residential towers in the Western Hemisphere. See floor plan and full details here.

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Contributing Writer Cait Etherington Cait Etherington has over twenty years of experience working as a journalist and communications consultant. Her articles and reviews have been published in newspapers and magazines across the United States and internationally. An experienced financial writer, Cait is committed to exposing the human side of stories about contemporary business, banking and workplace relations. She also enjoys writing about trends, lifestyles and real estate in New York City where she lives with her family in a cozy apartment on the twentieth floor of a Manhattan high rise.

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In this article:

The Benefits of Listing Your Property Under Market Rate

1. Attract More Potential Buyers

2. Close More Quickly

3. Potential to Generate a Bidding War

4. Reduced Risk of Creating a Stale Listing

The Risks of Listing Your Property Under Market Rate

1. Low Return on Investment

2. Weaker Bargaining Position

3. Appraisal Issues

4. Lower the Value of Other Units in the Building

Bottom Line

Select listings priced to sell for a loss

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