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777 Sixth Avenue (Image via Equity Residential) 777 Sixth Avenue (Image via Equity Residential)
The Chelsea high-rise rental 777 Sixth Avenue offers luxurious interiors - if you can find your way inside the building.

The 32-story tower was developed by Macklowe Properties in the early 2000s when the neighborhood wasn’t quite as polished as it is today - and architects from SLCE created a building with a serene entrance for residents. Just around the corner from Sixth Avenue on West 27th Street, you enter surreptitiously through a mid-block gate into a sleek, private courtyard designed with glass-block and a water wall, and then onto the lobby with Jackson Pollock-like artwork.
Contemporary, light-filled interiors (Image via Equity Residential)
The building has a distinct profile with a step-back design and many corner windows, creating bright living spaces year round. Inside are nearly 300 apartments with varying layouts and exposures in every direction, offering views of NYC icons like the Empire State Building.

Equity Residential handles leasing and there are no broker fees, and select leases offer one month of free rent and $1,000 security deposits. Studios start at $3,185/month, one-bedrooms at $3,765/month and two-bedrooms at $6,255/month.
View of the Empire State Building (Image via Equity Residential)
View towards Hudson Yards (Image via Equity Residential)
Apartments have 9-foot ceilings and double-glazed, floor-to-ceiling windows, along with in-unit climate control and custom closets with abundant storage. Kitchens have granite countertops and stainless steel appliances including a dishwasher and microwave.

The building has a staffed lobby, concierge and valet dry cleaning, bike storage, a resident lounge with wifi, and a fitness center. A practical convenience for residents: both a grocery store and a pharmacy are less than one block away.
777 Sixth Avenue (Image via Equity Residential)
This part of Chelsea was once primarily known as the Flower District and though plenty of flower shops remain, many have shuttered over the years. Today, the area is known as an eclectic destination with galleries, unique shops, nightlife, and an overall vibrant atmosphere. It’s one block west of Madison Square Park and Eataly, and is near transit (including PATH trains), and plenty of restaurants and cafes.

Equity Residential owns and operates the property, and also manage other large-scale buildings in the neighborhood including 800 Sixth Avenue and the Beatrice Apartments at 105 West 29th Street. See listings and more photos on CityRealty’s 777 Sixth Avenue building profile. You can also contact the leasing office directly at (844) 351-5588 or by visiting the building's leasing website.
The discreet entrance (Image via Equity Residential)

Equity Residential

Equity Residential
777 Sixth Avenue Leasing Office
New York, NY 10001
(646) 989-XXXX

Additional Info About the Building