In the years leading up to Essex Crossing’s construction, developer Delancey Street Associates touted the new housing, office space, dining, and retail the mega-development would bring to the Lower East Side. At 180 Broome Street, a 26-story building dubbed The Artisan would seem to encapsulate that under one roof: A soaring tower designed by Handel Architects houses 263 apartments spread over 19 stories, and a five-story podium features Class A office space and ground-floor access to The Market Line, a massive new food hall. An affordable lottery for 121 units took place shortly before New York shut down last spring; more recently, the market-rate units are now reported to be 40 percent leased.
Nine studio through one-bedroom units have recently been outfitted with Pocket Closet or Studio Suite interiors from Ori, a firm dedicated to creating interiors that make the most of usable space. With the touch of a button, the tap of an app, or the sound of a voice command, residents of these units have the ability to divide up their space, hide their bed during the workday, or pull out a desk for a home office or homework. Built-in displays for books, plants, and televisions up to 50" save space and cut down on clutter, and the use of premium materials makes these units feel luxurious as well as futuristic. An Ori studio is listed for $2,938/month, and an Ori one-bedroom is listed for $3,829/month.
"While The Artisan offers an impressive suite of communal amenities, Ori increases functionality and enables an elevated lifestyle within the units, essentially amenitizing the units themselves.” - Hasier Larrea, Co-Founder and CEO, Ori
Model Ori units via QuallsBenson
Overall, Artisan's current availabilities start at $2,290/month for studios, $3,888/month for one-beds, $5,580/month for two-beds, and $7,611/month for three-beds. The prices are net effective to reflect two months free rent on a 13-month lease. CityRealty listings show that these are a bit higher than Lower East Side median prices, which range from $2,748/month for studios to $3,791/month for three-beds. However, outside of the new housing that has gone up in Essex Crossing, amenity-rich high-rises like The Artisan remains an anomaly.
Interior via Douglas Elliman
Like all apartments at The Artisan, the Ori units feature floor-to-ceiling windows, white oak floors, and in-unit washer/dryers. The kitchens come outfitted with stainless steel appliances, including panel dishwashers and Bertazzoni drop-in cooktops and ranges, full-height stone countertops and backsplashes. Residential amenities include an attended lobby with green wall, a mail and package room, a fitness center, a children’s playroom, a lounge with original mural by Logan Hicks, and a landscaped rooftop patio and skydeck with outdoor grills and sweeping views of Midtown and Lower Manhattan.
Lounge via Delancey Street Associates
The Artisan's residential roof terrace
However, The Artisan’s address in Essex Crossing may be the most in-demand offering. The building is a stone’s throw away from offerings such as Broome Street Gardens, Essex Market, Target, and the largest Trader Joe’s on the Eastern seaboard. There is no word on when the Regal Cinemas in The Essex will reopen, but The Gutter L.E.S., a new bowling alley, is open with new safety protocols, and the International Center of Photography is open with timed entry tickets. Additionally, The Market Line has introduced the Mini Market, which offers retail sales and a rotation of hot food vendors made to order. It is also close to other Lower East Side dining, nightlife, services, and the Delancey Street-Essex Street F/M/J/Z stop.
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