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Rental Building News and Offers

242-west-53rd-street The new skyscrper rising at 242 West 53rd Street has been given a name - ARO - and announced residential leasing will begin in 2018. (Image via aro.nyc)
The skyscraper rising at 242 West 53rd Street has made impressive progress since last year when it began to make its 62-story ascent into the Midtown West skyline. Designed by CetraRuddy, the rental tower has a notable cutting-edge facade with curving glass corners and a white geometric grid of aluminum panels. It recently topped out at more than 700 feet tall and continues to reach new project milestones with a just-revealed teaser site uncovered by Curbed earlier today.

The new teaser site reveals the building has been given a name - ARO - and announces residential leasing is set to begin in 2018 for its 426 apartments and "40,0000 SF of world-class amenities."

As the project makes a name for itself, which the team behind the project is competitively attempting to do, it is largely known as the former site of the Roseland Ballroom, which was demolished for this project.

The teaser site allows prospective renters to register for an early leasing, but information about pricing is noticeably absent and likely won't be released until closer to the official launch. Follow CityRealty's ARO profile as we continue to track the eye-catching development. Capture more recent photos of the building here.
242-west-53rd-street CityRealty recently visted the site of the skyscraper and captured these images of its unique facade being installed. (CityRealty)

Contact

ARO Leasing Office
242 West 53rd Street
New York, NY 10019
(212) 481-XXXX
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