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281 Fifth Avenue, Rendering Credit: Victor Group / Lendlease 281 Fifth Avenue, Rendering Credit: Victor Group / Lendlease
The Victor Group in partnership with Lendlease has debuted the sales website for 277 Fifth Avenue, the loftiest residential building on the world-famous thoroughfare come 2019. Earlier this month, we announced that the 55-floor skyscraper — ascending from the southeast corner of East 30th Street — is halfway up and beginning to receive its dapper stone and glass cladding. Now, to satiate our curiosity and prepare for its sales launch, the team has unloaded a crop of fresh renderings showing more of Rafael Viñoly’s “timeless” design and giving us first looks at the tranquil interiors honed by Jeffrey Beers International.
According to the website, “277 Fifth Avenue embodies the combination of elegant proportions and refined engineering.” Like his 432 Park Avenue, Vinoly relies on a structural tube to provide open, column-free interiors and versatile layouts. To us mere skyline gazers, the tower will be an elegant marker in the cityscape, pure in form and echoing the verticality of Fifth Avenue's icons such as the Empire State Building, 500 Fifth and 400 Fifth. Interrupting the tower’s steady rhythm of vertical piers and floor-to-ceiling windows will be a quartet of double-height, open-air loggias. Viñoly describes them as “an interesting typology of open space and terracing that has not been seriously explored before.”

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277 Fifth Avenue
277 Fifth Avenue Flatiron/Union Square
281-Fifth-04 High-ceilinged great room (Credit: Victor Group / Lendlease)
281-Fifth-04 (Credit: Victor Group / Lendlease)
277-Fifth-Avenue-04 Kitchen (Credit: Victor Group / Lendlease)
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Each of the 130 one-, two-, and three-bedroom residences is designed so that either the living rooms or master bedrooms enjoy corner exposures. As such, there are no more than 4 homes per floor and residents will enjoy beautiful views that frame countless city icons such as the Flatiron Building, Madison Square Park, and the rivers. The loggias will serve as sheltered open-air living and entertainment spaces and are attached to “monumental” three-bedrooms that have double-height living and dining rooms.
Fresh off the heels of their highly successful condo, One West End, Jeffrey Beers International brings their sophisticated and relaxed interiors to the center of the island. Within the masterfully proportioned volumes, Beers creates warm, understated spaces replete with natural materials. There will be white oak floors, Italian marble counters, and custom-designed walnut vanities. Beers says, “I believe that good design is the intersection of art and intelligence. These homes are the perfect combination of both.”
 
 
 
 
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The building will be crowned by three penthouses with ceiling heights exceeding 13 feet. The long roster of amenities includes a fitness club with separate training/yoga studio, men’s and women’s spa with steam/sauna rooms, a double-height library, and entertaining suite with bar and kitchen and a communal terrace overlooking Fifth Avenue. Prices for the homes are expected to begin around $2 million and are promised to hit the market in the coming weeks. Victor Group was behind the nearby condo 241 Fifth where average closing prices stand north of $2,200 a foot.
277-Fifth-Avenue-06 View from Fifth Avenue and Madison Square Park (Credit: Victor Group / Lendlease)
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