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A blog from CityRealty (Links below will take you to the 6sqft site)


The gleaming new condo at 300 West 30th Street, located on the corner of Eighth Avenue, is highly emblematic of the changes that have come to the northern extents of Chelsea over the past few years: In March 2018, Eastern Star Development purchased the site of the Riff Hotel from Salt Equities for $27.5 million. Demolition permits for the hotel were filed shortly thereafter, and the new 16-story building rose on the site. Completion is estimated for later this year, and a teaser site indicates that a sales launch is on the horizon.
300 West 30th Street takes shape in the middle of a rapidly transforming area. It is just up the street from Fashion Institute of Technology, which is getting a new building of its own. A few blocks west, Hudson Yards and the High Line transformed their sections of West Chelsea. Up the street, the beautifully transformed Moynihan Train Hall opened in a blaze of glory at the beginning of 2021, and Facebook signed a lease for the building's entire office component in August 2020.
300-West-30th-Street Rendering of 300 West 30th Street (Studio C Architects)
300-West-30th-Street-nyc apartments
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The design by Studio C Architects features a glassy facade and floor-to-ceiling windows, and permits call for no more than six units per floor. All units will have interiors by Workshop/APD and washer/dryer hookups, and select units will have private outdoor space. Residential amenities are set to include a fitness center and coworking space on the second floor, a central laundry room on the cellar level, a bike room, and an outdoor terrace on the 12th floor. Private storage is available for purchase.
As per the offering plan, which lists an $89.94 million sellout, the 69 units are expected to start at $950K and comprise nine studios, 45 one-bedrooms, and 15 two-bedrooms. It takes shape in a neighborhood where prices come to an average of $1,925 per square foot (h/t CityRealty data).

The new building is also up the street from the long-maligned Penn Station, where change is finally in store: In early June 2022, Governor Hochul announced that the state would start soliciting designs for an improved Penn Station. Architecture and engineering firms have until July 28 to submit proposals, and a winning design will be announced by early fall at the latest. Governor Phil Murphy of New Jersey was on hand for the announcement, and Mayor Eric Adams of New York City has spoken in favor of the improved train station.
The improvements will be funded by tax receipts from PENN District, a real estate redevelopment scheme for the surrounding area that calls for updating existing buildings and constructing new towers. The project has its genesis in the Cuomo administration, and the Hochul administration slightly reduced the size of some of the buildings and added a small residential component to the predominantly commercial plan. A vote on the train station's environmental impact statement is set for June 30, and a vote on the overall proposal is expected for July.
Penn-Station-01 Rendering of an improved Penn Station (Office of Governor Kathy Hochul)

“We are taking an enormous step toward righting one of the wrongs of the past 60 years. This time we’re going to get it right” — Governor Hochul on Penn Station

Improvements to the train station and the surrounding area are expected to include:

  • A streamlined new station hall with a 460-foot-high atrium and skylight
  • Eight new entrances, 18 new escalators, and 11 new elevators to improve accessibility
  • A new underground concourse connecting Herald Square directly to Penn Station
  • Eight acres of public space that includes landscaping, wider sidewalks, bike lanes, bike parking, and seating
  • 10 new and updated towers
  • A total of 18.1 million square feet of new commercial space
  • 1,800 new residential units, 540 of which will be affordable

(DBOX for Vornado Realty Trust)
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