Skip to Content
CityRealty Logo
Future New York

Checking In on Astoria's New 29-10 Broadway Rental at C-Town Supermarket Site

Hero rendering of 29-10 Broadway in Astoria; Via Aufgang Architects Hero rendering of 29-10 Broadway in Astoria; Via Aufgang Architects
In 2015, an application was filed with the Department of Buildings to expand the single-story supermarket into a five-story apartment building with a sizable ground-floor retail space. Another permit was filed last year and the project's original completion date was slated for spring 2016, according to a new sign added to the fence surrounding the property. After several delays, the project has resumed with gusto, and we can finally check in on this new mixed-use rental slated for Astoria, Queens.

29-10 Broadway will rise on a lot, located between 29th and 30th streets, that once held the C-Town supermarket with a brand new five-story, 64-unit building with a sizable ground-floor retail space. Developer, Joseph Friedman of Jestam Realty LLC, and architect of record, Aufgang Architects, are making fast headway on the project —with Aufgang releasing several renderings on their website.
Construction is almost complete; CityRealty
Looking at the artist renderings, the building's facade will showcase Aufgang's signature design: a modern palette of muted brown and noir-looking steel that will encase the building throughout —with the doubling of the railed enclosure continuing on to the ground floor. Each level will be adorned with generously-sized square windows, encased by the same railing on the façade, and will tie-in harmoniously with the overall design —both in the interiors and the communal spaces.

The double-height lobby, also clad in the moniker steel paneling and reclaimed wood, will feature an austere yet welcoming amenity level that will maximize the space with a library, a billiards table, and a lounging area. The second floor will have a Zen-inspired garden and areas for quiet lounging. The ground floor will provide access to the cellar’s 32 parking spaces, and residential units will start at the fourth floor.

There will be 20 units on the second floor, 23 on the third, 15 on the fourth, and six penthouse apartments. There will be private terraces for those lucky to land third-floor units —though a public terrace will be available on the fourth, fifth, and penthouse floors, and the roof will also have an awe-inspiring sundeck designated for residents' entertainment. The space will provide outdoor games, sunbathing areas, a BBQ area, and showers. Other amenities will include bike storage, laundry facilities, a lounge, a party room, and a fitness center.
A rendering of the open concept living areas; Via BuzzBuzzHome
A recreational lounge/library will be adjacent to the lobby; Via BuzzBuzzHome
Not many details of the apartments within are currently available, though there is mention that kitchens will be sumptuously clad with high-end appliances, fixtures, and ample storage to stock enough ingredients to please the most discerning palettes. From what we've seen, interiors will be furnished with wood flooring, and chic gray tiles will ornate the bathrooms. A single living room layout is available, but no bedroom renderings have been showcased as of yet.
According to Yimby, the 87,372-square-foot building will have a ground floor that would retain nearly all of the existing commercial spaces, encompassing 16,000 square feet. It’s not clear if the new supermarket will take up all of the retail space, or if it would share space with another storefront in the building, but Department of Buildings documents infer that there will be two separate retail spaces.
When C-Town was demolished to construct the new building, its management reassured residents that the supermarket would eventually return (via Neverending Astoria). Management posted a sign on the storefront, saying C-Town would return as a” brand new store that will be one of the best stores in all of Queens.” This 'barn new store' later turned out to be a Food Emporium, still owned and operated by previous C-Town management and employees. The new supermarket will open sometime, later this year.
 
 
 
 
Enlarge Image
Enlarge Image
Enlarge Image
Enlarge Image
Enlarge Image
Enlarge Image
Enlarge Image
Enlarge Image

Related Articles

Williamsburg

Taking game night to the next level: 15 NYC condos with elevated game rooms and billiards tables

Friday, June 26, 2026
New Jersey

Hudson House West: Two months free rent and hotel-style amenities at final building in Jersey City's Hudson House Collection

Friday, June 26, 2026
Future New York

New York’s Classical Revival: See the new Penn Station and traditional designs reshaping the luxury residential market

Wednesday, June 24, 2026
Future New York

Price Cuts: "Big" screenwriter's Cobble Hill townhouse trimmed by $900K; Lantern House junior penthouse drops below $10M

Wednesday, June 24, 2026
Future New York

Landmarks praises residential conversion/restoration of NoMad's Baudouine Building, Seeks revisions to rooftop addition

Tuesday, June 23, 2026
Iconic Addresses

Paul Newman's parkside office sells 47% over ask; Pre-war condo conversions lead Manhattan sales

Tuesday, June 23, 2026
Future New York

NYC contracts led by $18.5M Upper East Side mansion and a bespoke Billionaires' Row condo

Tuesday, June 23, 2026
Future New York

Brick is Back: NYC developments revive the warmth of masonry; See Morris Adjmi's new design for 277 Canal Street

Friday, June 19, 2026