In an interview about his new 11-story, 94-unit condominium at 196 Orchard Street, developer Ben Shaoul of Magnum Real Estate Group said, “The building had to be contemporary with a contextual nod.” Now as the glazed brick façade nears completion, we can debate whether the team has achieved this goal. The design by Ismael Leyva Architects is said to pay tribute to historic Lower East Side architecture. Hand-laid bricks in the façade are imported directly from Spain’s Costa Brava, and gold dust infused in the bricks will become more pronounced over time as it oxidizes in the air.
Rendering of 196 Orchard Street via Douglas Elliman
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Interiors by Adam Rolston of Incorporated feature exposed concrete ceilings up to 10 feet high, oversized industrial-style windows overlooking iconic city views, and elegant wide white oak floors. Custom-designed kitchens come with onyx lacquer cabinetry, quartz countertops, and fully integrated Miele appliance suite.
Open floor plan
Luxe master baths feature marble floors and wainscoting, polished marble shower, white lacquer vanity, and generous storage. Select units have private terraces.
Kitchen
Master bath
Penthouse terrace
City views
Residents will be eligible for a special discount at a flagship Equinox Fitness Club & Spa with private entrance. Additional building amenities will include a 4,100-square-foot landscaped roof deck and sun lounge with lawn. Two outdoor kitchens will have dedicated dining and entertaining areas, but there is plenty of both to be found in the surrounding area. Its location on the cusp of the Lower East Side, Soho, and the East Village allows for easy access to some of the city’s best dining, nightlife, culture, and shopping.
Equinox entrance
The New York Attorney General's office accepted an offering plan with a $206.7 million sellout. To that end, prices at 196 Orchard Street start at $1.4 million for one-bedrooms, $2.285 million for two-bedrooms, $3.495 million for a two-bedroom penthouse, and $4.2 million for three-bedrooms. According to CityRealty data, its average price of $2,315 per square foot puts it well above the Lower East Side average of $1,947 per square foot.
All images of 196 Orchard Street via Ondel/CityRealty
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Michelle Merritt
Michelle is a contributing writer and editor for real estate news in New York City
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