111 Varick Street; L: CityRealty, R: via S9 Architecture
SoHo is world-renowned for its cast-iron architecture and rich historical streetscapes. While the buildings in western extents of the neighborhood, commonly known as Hudson Square, were built decades later, the area is still endowed with robust industrial architecture that speaks to the city's ever-evolving commercial prominence.
As we've thoroughly recapped, Hudson Square is rapidly transforming from a 9-5 printing district to a 24/7 neighborhood due in part to an infusion of creative/technology companies leasing expansive floor plates, and an influx of new apartment buildings made possible by a 2012 city-backed rezoning.
As we've thoroughly recapped, Hudson Square is rapidly transforming from a 9-5 printing district to a 24/7 neighborhood due in part to an infusion of creative/technology companies leasing expansive floor plates, and an influx of new apartment buildings made possible by a 2012 city-backed rezoning.
Coming on the heels of the thoughtfully-designed condos of 565 Broome Soho by Renzo Piano and 570 Broome Street by Tahir Demircioglu, is an equally distinguished rental nearing completion at 111 Varick Street. Soaring 27 stories high from a corner site at Broome Street, the 108,000-square-foot development overlooks the recently-landscaped Freeman Plaza and a spaghetti of approaches that funnel into the Holland Tunnel.
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View up from the corner of Varick and Broome streets
The brooding ground-up venture was developed by Extended Management and designed by S9 Architecture, the same versatile firm behind East Village-bestseller Steiner East Village and the imposing Navy Yard office block, Dock 72. 111 Varick features an "anti-glass box" aesthetic of undulating black concrete punctured by oversized windows. S9 explains that they wanted to "celebrate New York City’s venerable and varied architectural precedents," and to "stylishly reinterpret the industrial aesthetic of the loft buildings nearby." Additionally, a series of well-placed setbacks provides outdoor space opportunities for residents while echoing the classic proportions found on Gotham’s early skyscrapers.
"The gridded fenestration pattern and a palette of industrially-inspired materials such as glass and blackened steel echo the buildings in the surrounding vicinity."—S9 Architecture
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A press release announces the building will welcome its first tenants in September with completion by year-end. There will be a mix of 100 affordable and market-rate apartments, and a short-list of amenities includes a small parking garage, a common roof terrace, bike room, and a common lounge.
While an ominous time to bring new market-rate units online, the building will be among just a few high-end rental buildings in the area and will ultimately satiate residential demand from incoming workers of ABC-Disney and Google. A comparable rental building, the Related-managed 261 Hudson Street, has a limited number of availabilities with one-beds priced from $5,750/month and two-beds starting at $8,345/month. S9 was also responsible for the design of a nearby, nearly-finished condo at 77 Charlton Street. Developed by Toll Brothers, asking prices there start at $1.025M for studios, $1.415M for one-bedrooms, $2.19M for two-bedrooms, and $3.495M for three-bedrooms.
111 Varick Street with 570 Broome Street next door | June 2020 - Ondel/CityRealty
Aside from providing some much-needed affordable housing units to the area, commendably the building is aiming for LEED Silver certification for specifying environmentally-conscious elements. And though is in a trying market for brick-and-mortar retail, and Hudson Square has a ways to go to match the pedestrian vibrancy of SoHo, Madigan is carving out 1,667 square feet of ground-floor retail space to further activate the historically car-dominated neighborhood.
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