The World Wide Plaza project in the late 1980s marked the start of Eighth Avenue's redevelopment in midtown Manhattan, transforming the area from a run-down pornography center. This 29-story rental apartment building at 260 West 52nd Street, completed in 1987, features a red-brick exterior with a large base, ribbed piers, and a setback tower with balconies. Currently, 2 apartments are for rent.
The Ellington is a 29 story, 216 unit rental completed in 1987 at 260 West 52nd Street and 860 Eighth Avenue. It was among the first new projects in the redevelopment of Midtown’s Eighth Avenue corridor. Its red brick façade rises from a broad base with ribbed piers and large windows, then steps back to a narrower tower lined with balconies.
The massing creates about 11 apartments per floor in the base and roughly six per floor in the tower. Studio layouts commonly pair a windowed sleeping alcove with a closed L shaped kitchen and a wall of windows. One and two bedroom plans often have walk-in closets, while double exposures recur in both; the setback tower also incorporates numerous private balconies.
The building has a 24 hour attended lobby with doorman and concierge service, a fitness center, bicycle room, resident storage, and laundry facilities on every floor. Pets are permitted, and rent includes heat, hot water, and cooking gas. Rose Associates manages the property. The Ellington adjoins the Theater District, with Times Square several blocks south.
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Founded in 1925, Rose Associates is a New York City-based multifamily developer and manager with over 35,000 apartments under management across the city and region, known for full-service, amenity-rich buildings and attentive resident care.
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