The Terra Cotta,
780 West End Avenue

Overview of The Terra Cotta at 780 West End Avenue

The Terra Cotta at 780 West End Avenue is one of Manhattan's most distinguished pre-war condominiums, designed by renowned architects George and Edward Blum in 1912. This 13 story Art Nouveau masterpiece showcases the Blums' signature white brick façade with a granite base and intricate terracotta detailing, earning recognition as possibly the city's most attractive white brick building. The Blum brothers, who studied at the École des Beaux-Arts and grew up in France, brought a sophisticated European sensibility to their New York apartment houses, evident in the building's elegant proportions and decorative elements including a distinctive perforated roofline and curved balconies on the upper floors.

Converted to a condominium in 1988, the building contains 61 units. The residences feature classic pre-war details including high ceilings, crown moldings, hardwood floors, and decorative fireplaces, with many units retaining original elements like glass paneled French doors. Several apartments offer multiple exposures and spacious layouts, while select units include duplexes with media rooms and wet bars. The building permits in-unit washer/dryers and allows pied-à-terre ownership, adding to its appeal for both full time residents and occasional users.

Located in the heart of the West End Historic District between West 97th and 98th Streets, amenities include a doorman, fitness center, laundry facilities, bike storage, and a beautifully landscaped residents' garden. The prime Upper West Side location provides easy access to Riverside Park, while the 96th Street subway station with express 1, 2, and 3 train service is just two blocks away.