10 Madison Square West,
5 West 24th Street

Overview of 10 Madison Square West at 5 West 24th Street

10 Madison Square West is a 22-story luxury condominium conversion of the historic International Toy Center building at 1107 Broadway, originally designed in 1915 by William Van Alen, architect of the Chrysler Building. Developed by the Witkoff Group and Vector Group Ltd and completed in 2015, the building houses 125 residences ranging from one to five bedrooms, with interiors designed by Alan Wanzenberg. The conversion involved demolishing a 40,000-square-foot section to add height to the structure, transforming the former commercial space into one of Manhattan's premier residential addresses. Notable residents include Fredrik Eklund from "Million Dollar Listing."

The building's apartments showcase consistent luxury finishes throughout, including wide-plank white oak floors, beamed ceilings soaring over 11 feet in the tower residences (floors 18-21), and floor-to-ceiling windows offering spectacular views of Madison Square Park. Kitchens feature SieMatic cabinetry with Bianco Carrara marble countertops and top-tier appliances from Sub-Zero, Wolf, and Miele. Bathrooms are appointed with Carrara marble, radiant heated floors, and Dornbracht fixtures. The 22nd-floor penthouse spans 6,500 square feet with 1,700 square feet of private terraces, while many units offer flexible layouts and in-unit washer/dryers.

Residents enjoy an impressive 10,000-square-foot amenity club managed by The Wright Fit, featuring a 60-foot heated lap pool, hot tub, yoga and Pilates studios, spa treatment rooms, and comprehensive fitness facilities with sauna and steam rooms. Additional amenities include a children's playroom, 5,100-square-foot private courtyard garden designed by Signe Nielsen, bike storage, and white-glove service with 24-hour doorman, concierge, and live-in resident manager.

Perfectly positioned directly across from Madison Square Park in the vibrant Flatiron District, the building sits one block from Eataly and within walking distance of numerous Michelin-rated restaurants, shopping along Ladies Mile, and multiple subway lines. The location places residents at the crossroads of NoMad, Flatiron, Chelsea, and Union Square, offering easy access to Manhattan's finest dining, cultural attractions, and transportation options.