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50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
50 East 28th Street
Last updated on Aug 22, 2026

Prism at Park Avenue South,
50 East 28th Street

Doorman Rental located in Flatiron/Union Square, at The corner of Park Avenue South

Prism at Park Avenue South is a 40-story reflective glass apartment tower with 269 rental units and 81 condos. Designed by Christian de Portzamparc, the building features a dramatic, asymmetrical shape with a chamfered corner and angled facades. Currently, 8 apartments are for rent.

50 East 28th Street Location Map

All Apartments For Sale

Unit #
Beds
Baths
Size
Price / Ft2
Price
Listed on
Days on Market
Apt. 10E
Quick view: 42 photos
1 bed
1 bath
772 ft2
$114
$7,355 $114 /ft2
Dec 9, 2016
3,590 days
Apt. 5E
Quick view: 42 photos
1 bed
1 bath
772 ft2
$114
$7,315 $114 /ft2
Dec 9, 2016
3,590 days
Apt. 12F
Quick view: 42 photos
1 bed
1 bath
774 ft2
$106
$6,805 $106 /ft2
May 31, 2017
3,417 days
Apt. 17M
Quick view: 42 photos
1 bed
1 bath
865 ft2
$92
$6,605 $92 /ft2
Jan 20, 2018
3,183 days
Apt. 22C
Quick view: 42 photos
Studio
1 bath
583 ft2
$101
$4,895 $101 /ft2
Jul 30, 2016
3,722 days
Apt. 16B
Quick view: 42 photos
Studio
1 bath
550 ft2
$101
$4,620 $101 /ft2
Feb 23, 2017
3,514 days
Apt. 12B
Quick view: 42 photos
Studio
1 bath
550 ft2
$99
$4,545 $99 /ft2
Mar 21, 2017
3,488 days
Apt. 11J
Quick view: 42 photos
1 bed
1 bath
754 ft2
$112
$7,055 $112 /ft2
Jan 11, 2023
1,366 days

Overview of Prism at Park Avenue South at 50 East 28th Street

Prism at Park Avenue South is a 40 story glass tower completed in 2016, with an angular design by Christian de Portzamparc, architect of One57 and the LVMH Tower. Its 472 foot form is shaped by chamfered corners, cantilevered sections, sloping rooflines, and a narrow southern wing that appears separated from the main volume. Gary Edward Handel served as executive architect.

The building combines 269 rental apartments on the lower 22 floors with 81 condominiums on the upper 18. Equity Residential developed the rental portion, while Toll Brothers developed the condominiums. The two components have separate entrances, with rental access on East 28th Street and the condominium entrance on Park Avenue South.

The attended building has a full time doorman, concierge, live-in superintendent, resident storage, bike storage, central air, and in-unit washer and dryers. Shared spaces include a swimming pool, fitness center, spa and therapy room, screening room, event room, residents lounge, children’s playroom, garden courtyard, rooftop terrace, and outdoor entertainment space. The property is LEED accredited and permits pets.

Prism occupies the corner of Park Avenue South and East 28th Street in the Flatiron and Union Square area. Madison Square Park is several blocks south, while the restaurants and shops of NoMad and the surrounding Park Avenue South corridor extend around the building.

Doorman
Full Time
Type
Rental
Year Built
2016
Apartments
Floors
40
Pets: Allowed
Neighborhood

Amenities

  • Attended Lobby
  • Concierge
  • FT Doorman
  • High-Rise
  • Post War
  • Resident Storage
  • Central AC
  • Garden
  • Pool
  • Rooftop Terrace
  • Elevator
  • Mail Room
  • Event Room
  • Children's Playroom
  • Lounge
  • Fitness Center
  • Rooftop Terrace
  • Outdoor Entertainment Space
  • Courtyard
  • In-Unit Washer/Dryer
  • Bike Room
  • LEED Accreditation
  • Live-In Superintendent
  • Screening Room
  • Spa / Therapy Room
  • Terraces / Balconies
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Prism at Park Avenue South building photo 1
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  1. 6
at Park Ave 0.02 miles
  1. N
  2. R
at Broadway 0.26 miles
  1. M
  2. F
at 6th Ave 0.43 miles
  1. B
  2. D
  3. Q
at 6th Ave 0.47 miles

Broker & Resident Comments

This "solid value" residence offers "very good amenities" and "dependable staff service" in a rent-stabilized setting. While the "upper floors provide more tranquility," light sleepers should note the "urban symphony" of street noise on lower levels. The building's generous windows flood units with natural light, though some find the "window treatments could use an upgrade."

Managed by Equity Residential

Founded in 1993 by Sam Zell, Equity Residential is a Chicago-based apartment REIT that owns roughly 85,000 units nationwide, including dozens of high-rise rentals in NYC, and emphasizes amenity-rich communities run by a professional management team.

More about Equity Residential

Other buildings managed by Equity Residential:

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