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A blog from CityRealty (Links below will take you to the 6sqft site)

Features

A ground-up 35-floor condo development has begun to climb above the humble walk-ups of Kips Bay/Gramercy Park. Rising from a two-lot site at 368 Third Avenue, between West 26th and 27th streets, the 100-unit venture is being brought to market by Minrav Development with SLCE Architects steering the design.
Now 13 floors above street level, upon an October 19 pass, the slender concrete-frame will top out 407 feet above the mid-rise area and eventually present buyers sweeping views across downtown and Manhattan's east side. The size of the 145,000-square-foot project was augmented by a zoning lot merger between the three adjacent tenement buildings to the south. Their unused development potential will be transferred over to the new building -- ultimately saving them (at least their scale) in perpetuity. This convenient and sometimes controversial maneuver has also allowed Minrav to legally install residential windows along the tower's merged south lot-line preserving near-distance views eternally.
368 Third Avenue 368 Third Avenue (CityRealty)
368-Third-Avenue-04 368 Third Avenue will ultimately stand (CItyRealty)
According to Minrav's page on the project, the condo-tower will be delivered int he fourth quarter of 2021. There will be no more than four apartments per floor and the building will culminate with a pair of duplex penthouses and roof decks. Other amenities revealed on permits show the second floor will hold a fitness center/yoga studio, a party room, and a media room. The ground floor will also bear a retail space that we hope will be occupied by a neighborhood-enriching tenant (i.e. not a bank).
The indistinct neighborhood, at the junction of Gramercy, Kips Bay, NoMad, and Murray Hill, has been rebranded as Rose Hill by some developers, reviving a local neighborhood name that fell out of common use decades ago. A number of competing projects are underway nearby that include CetraRuddy's eponymous, Neo-Deco Rose Hill, as well as Hillrose28, 128 East 28th Street, and 165 Lexington Avenue. See a shortlist of current nearby developments here.
368-Third-Avenue-03 Entrance rendering (Minrav Development)
368-3rd-avenue-04 Rendering of 368 Third Avenue courtesy of Minrav Development
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Additional Info About the Building

 
Luxury Homes in Midtown | Newly Renovated Studio-2BR Homes View Property
Spacious 1 Bedrooms with outdoor space and in-residence w/d View Property
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