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VU is a 35-floor condo development at 368 Third Avenue closing in on its 407-foot-high apex. Rising among the humble walk-ups of Kips Bay from a two-lot site between West 26th and 27th streets, the 100-unit development is being brought to market by Minrav Development with SLCE Architects steering the design. Now framing its final floor and mechanical bulkhead upon a January 20, 2020 pass, the slender concrete-frame will present buyers sweeping views across downtown and Manhattan's east side.

Sales are anticipated to launch this spring and Halstead Development Marketing is leading marketing efforts. Studios are expected to start from $840K, one bedrooms from $1.1M, two bedrooms from $1.185M, and three bedrooms from $2.99M.
The size of the 145,000-square-foot project was increased through a zoning lot merger between the three adjacent tenement buildings to the south. Their unused development potential will be transferred over to the new building -- ultimately saving them (at least their sizes) in perpetuity. Additionally, this convenient and sometimes controversial maneuver allows the developer to legally install residential windows along the tower's south lot-line, preserving near-distance views from residences eternally.
VU 368 Third Avenue condo building The view south from upper floors
The condos will be delivered by the fourth quarter of 2021. Respected interior designer Paris Forino is tailoring the building's supposed "light and airy" interiors. Her firm also fashioned the finishes at 50 Clinton, Galerie, and 371 Humboldt Street. There will be no more than four apartments per floor and the building will culminate in a pair of duplex penthouses and roof decks.
There will be a full floor of wellness and vitality amenities. Permits show the second floor will hold a fitness center/yoga studio, a party room, and a media room. The ground floor will also bear a retail space that we hope will be occupied by a neighborhood-enriching tenant (i.e. not a bank).
Kips Bay condos NYC VU at 368 Third Avenue as of January, 2020
New York city condo apartments
The building rises at the crossroads of Gramercy, Kips Bay, NoMad, and Murray Hill. Some developers have revived the area's local neighborhood name of Rose Hill which fell out of common use decades ago. A number of competing projects are underway nearby that include CetraRuddy's Neo-Deco Rose Hill, as well as Hillrose28, 128 East 28th Street, and 165 Lexington Avenue. See a shortlist of current nearby developments here.
368-Third-Avenue-03 Entrance rendering (Minrav Development)
368-3rd-avenue-04 Rendering of 368 Third Avenue courtesy of Minrav Development

368 Third Avenue 368 Third Avenue back in October 2019 (CityRealty)
368-Third-Avenue-04 368 Third Avenue will ultimately stand (CItyRealty)

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