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All photography of The Centrale and mural via Jakob Dahlin All photography of The Centrale and mural via Jakob Dahlin
The Centrale’s design by Pelli Clarke Pelli presents a contemporary take on Art Deco design, and has added a new work of art: World-renowned artist Tony “Rubin” Sjöman has designed an abstract mural on the side of the building. Mr. Sjöman said that this mural was inspired by the juxtaposition of The Centrale’s modern design and the historic buildings surrounding it, which immediately endeared him to The Centrale’s developer, Ceruzzi Properties. The mural was curated in partnership with real estate platform LX Collection.
In a statement, Mr. Sjöman said that the colors of the mural “highlight a combination of my two biggest inspirations: the dark Nordic landscape and the hectic cityscape.” The abstract shapes call to mind the sun rising over an Art Deco building, perhaps inspired by the Chrysler Building (Mr. Sjöman’s favorite New York building). Indeed, much of Mr. Sjöman’s work is inspired by his roots in Finland and Sweden. He created this work entirely freehand, using neither stencils nor tape, and rose to the challenge of the building’s gradient background. The result is a design that commands attention while creating a calming effect in a busy neighborhood.

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The Centrale, 138 East 50th Street
The Centrale, 138 East 50th Street Midtown East
138-East-50th-Street-02 Mr. Sjöman alongside his recently completed mural
Passers-by and residents alike will be able to enjoy the mural, which is located on The Centrale’s second-floor terrace off the common Great Room. Additional amenities on this floor include a club room and private dining room with catering kitchen. Health and wellness amenities on the basement level include a fitness center with yoga/Pilates studio, a 75’ lap pool, and steam room.

Residents can arrive through a private porte-cochere or a double-height lobby with full-time doorman and concierge service. Moreover, the building's close proximity to Saks Fifth Avenue inspired a partnership that granted residents access to The Fifth Avenue Club, special shopping and beauty services, and access to special events.


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Closings commenced in spring 2020 and come to an average price of $1,809 per square foot. Several show a discount from the listing price, but it nevertheless comes in above the neighborhood average price of $1,388 per square foot (figures per CityRealty data). Remaining availabilities start at $2.475 million for two-bedrooms and $4.47 million for three-bedrooms. Additionally, full-floor tower residences start at $9.75 million. All are sponsor units that have never been lived in, and all are available for immediate occupancy.
These apartments, like all others at The Centrale, feature interiors by Champalimaud, gracious entries, open-concept living/dining rooms, white oak flooring throughout, Nest learning thermostats, and in-unit Bosch washer/dryers. Chef’s kitchens offer a refined aesthetic with custom white oak millwork, integrated Gaggenau appliances, and honed marble countertops, backsplash, and waterfall island. Serene primary suites boast abundant closet space and marble-clad baths with radiant heated flooring, custom vanities, and Dornbacht fixtures.
 

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