Concept of 350 West 38th Street (All 1 Studio)
Yesterday, the New York City Planning Commission approved the Midtown South Mixed Use Plan (MSMX), a series of zoning reforms to expand housing opportunities across four sections of Midtown spanning from 23rd Street to 40th Street, from Fifth Avenue to Eighth Avenue. The zoning changes would allow taller buildings to take shape in these areas and allow residential use in areas previously dominated by office buildings.
Proponents of MSMX appreciate how it will expand housing opportunities to create as many as 9,700 new housing units, up to 2,900 of which would be affordable, in a transit-rich section of Manhattan. Fashion workers in the Garment District, though, are concerned about the potential loss of manufacturing space that meets their unique needs, and urge elected officials to prioritize adaptive reuse over demolition. In any event, MSMX must be approved by the full New York City Council before any further action or new buildings can proceed.
Proponents of MSMX appreciate how it will expand housing opportunities to create as many as 9,700 new housing units, up to 2,900 of which would be affordable, in a transit-rich section of Manhattan. Fashion workers in the Garment District, though, are concerned about the potential loss of manufacturing space that meets their unique needs, and urge elected officials to prioritize adaptive reuse over demolition. In any event, MSMX must be approved by the full New York City Council before any further action or new buildings can proceed.
Midtown South-Mixed Use Plan map (NYC Planning)
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Google Streetview of 350 West 38th Street
While MSMX was still being reviewed, developer Craig Nassi was making plans for a new project outside its boundaries but still in the Garment District: In early 2025, he entered contract to buy an office building at 350 West 38th Street with the intention of adding six floors and converting it to a mixed-use building with as many as 60 rental apartments along with retail and commercial space.
Mr. Nassi seeks to merge historic elements with modern functionality for this project, and a 2024 concept by All 1 Studio depicted a wavy-looking tower with curved corners on top of the existing office building. For the interiors, a representative from Brooklyn-based firm Zproekt told The Real Deal that putting apartments at the front of the building and commercial space at the back would allow the forthcoming units to meet light and air requirements for residences.
As Mr. Nassi's plan would expand the building by more than 50 percent, it would qualify for 485x tax abatements; moreover, thanks to changes implemented by City of Yes for Housing Opportunity, it will not be required to get a special permit through the city's land use review process. The project seeks to create new studio and one-bedroom apartments, a percentage of which will be affordable, with access to amenities like an attended lobby, a fitness center, and a serene yoga room.
Rendering credit: C3D Architecture
While the concept by All 1 Studio is not necessarily the final design for 350 West 38th Street, there is no question that the expanded and altered building would reshape the local skyline. A short distance away, another promises to do so: 100 West 37th Street/989 Sixth Avenue, a condominium rising on the corner of Sixth Avenue and West 37th Street, is close to topping out at 70 stories and 785 feet high. Helmed by Sioni Group and designed by C3D Architecture, the tower's champagne glass facade is also on the way up. Its cylindrical shape will allow for expansive city and Hudson River views.
"Not only will this tower reimagine the silhouette of the city but the exterior lights, which can vary based on holidays, seasons, etc., will create a new look beyond the architecture" — Louis Adler, Co-Founder, REAL New York on 100 West 37th Street
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An offering plan has not yet been filed for the project, but the studio to three-bedroom units are set to feature unobstructed full height glass curtain walls,10-foot-high ceilings, wide wood flooring, kitchens with paneled appliances, in-unit laundry, and integrated smart home technology. Balconies will start on the ninth floor and rise up to the 70th.
Residents will enter into a stone-clad lobby with soaring ceilings and monolithic-sized columns, custom modern chandeliers, and seating areas of minimal style furniture. Approximately 25,000 square feet of indoor and outdoor amenities will include a state-of-the-art fitness center, a pool, a wellness spa, coworking space, a speakeasy-inspired recreational lounge, and open terraces, among others. Sales and further details are expected to be announced later this year, with REAL New York handling brokerage and marketing, and a 2026 opening is estimated for the project.
Residents will enter into a stone-clad lobby with soaring ceilings and monolithic-sized columns, custom modern chandeliers, and seating areas of minimal style furniture. Approximately 25,000 square feet of indoor and outdoor amenities will include a state-of-the-art fitness center, a pool, a wellness spa, coworking space, a speakeasy-inspired recreational lounge, and open terraces, among others. Sales and further details are expected to be announced later this year, with REAL New York handling brokerage and marketing, and a 2026 opening is estimated for the project.
The Royce, spring 2025 (CityRealty)
The sale of 350 West 38th Street has not yet been recorded in Acris, and permits have not yet been filed with the Department of Buildings. However, it is taking shape in a now-bustling area. Down the street, leasing launched at The Royce, the combination of a converted office building and a new ground-up structure, earlier this spring. The studio through two-beds are reached via keyless entry, and all interiors feature oversized windows, 10' ceilings, kitchens with Caesarstone countertops and stainless steel appliances, spa-like baths, custom-built closets, and in-unit washers and dryers.
The Royce offers a robust amenity package like the one 350 West 38th Street seeks to offer. Residents arrive to an attended lobby and have access to a fitness center, a coworking lounge, a game room, a media lounge with flatscreen TV and fireplace, and a roof terrace with city views. Full details and availabilities may be found here.
The Royce offers a robust amenity package like the one 350 West 38th Street seeks to offer. Residents arrive to an attended lobby and have access to a fitness center, a coworking lounge, a game room, a media lounge with flatscreen TV and fireplace, and a roof terrace with city views. Full details and availabilities may be found here.
Rendering of new Port Authority bus terminal (Port Authority of New York and New Jersey)
Additionally, construction officially began on the long-awaited new Port Authority Bus Terminal in late May 2025. The $10 billion project will take shape in three stages, the first of which will will create "deck-overs" on Dyer Avenue. These will lead to an interim bus terminal that will allow operations to continue while the current eyesore of a terminal is being demolished and replaced.
Upon completion, the new terminal by Foster + Partners will yield a more attractive design, not to mention one targeting LEED certification, aiming for net-zero emissions, and prioritizing an all-electric bus fleet. The project will also bring a separate storage and staging building, new ramps leading in and out of the Lincoln Tunnel to double bus speed and capacity, a central main entrance, and a multi-story atrium. The deck-overs being constructed now will eventually become green space. Completion of the entire terminal is estimated for 2032.
Local Listings
355 West, #6B (Corcoran Group)
Vita, #4DN (Douglas Elliman Real Estate)
LightSquare, #603 (Corcoran Group)
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