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In many real estate listings, the phrases "motivated seller" and "priced to sell" are sometimes included to make an apartment stand out and attract more buyers. Some would think the terms are interchangeable, but that is not the case.

When a home is described as "priced to sell," this means it is listed for under the comparable price for similar properties. Those living in a market where homes are in high demand, like New York City, embrace this strategy because they feel confident that it will attract attention, lead to multiple offers, and potentially be bid up. Homeownering points out that this works best in a hot market; in a slower market, homes may sell faster, but at a lower price.

"Motivated sellers" are described as those willing to sell their property at a reduced price and/or include concessions (think paying a year of common charges or parking fees). In cases like this, The Balance advises buyers to learn exactly what is behind the seller's eagerness to offload the property before making an offer - some might be eager to move to another location, others may be facing higher costs than expected, and still others could have homes in poor condition. Below, we look at apartments that are priced to sell as well as those listed by motivated sellers.

In this article:

The Rushmore, 80 Riverside Boulevard
The Rushmore, 80 Riverside Boulevard Riverside Dr./West End Ave.
The Brooklyn Loft Condominiums, 249 19th Street
The Brooklyn Loft Condominiums, 249 19th Street South Slope - Greenwood Heights
420 Beekman Hill, 420 East 51st Street
420 Beekman Hill, 420 East 51st Street Beekman/Sutton Place
York River House, 1175 York Avenue
York River House, 1175 York Avenue Lenox Hill
Bristol Plaza, 200 East 65th Street
Bristol Plaza, 200 East 65th Street Lenox Hill

Featured Listings with "Motivated Sellers" or "Priced to Sell"


235 East 49th Street, #9G (Highline Residential LLC)

Morad Beekman, #10C (Compass)

156 West 73rd Street, #4R (Douglas Elliman Real Estate)

Lincoln Terrace, #4U (Coldwell Banker Warburg)

Riverview East, #3J (Brown Harris Stevens Residential Sales LLC)

333 East 79th Street, #7P (Nest Seekers LLC)

Sherman Tower East, #2L (Compass)

50 Sutton Place South, #17D (Douglas Elliman Real Estate)
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The Brooklyn Loft Condominiums, #1C (Time Equities Inc)

115 Ashland Place, #3B (Corcoran Group)

151 East 83rd Street, #6B (Douglas Elliman Real Estate)

40 East 80th Street, #6B (Compass)

225 West 25th Street, #3F (Corcoran Group)

The Pembroke, #5L (Brown Harris Stevens Residential Sales LLC)

Bristol Plaza, #15A (Sothebys International Realty)

The Kenilworth, #8AB (Coldwell Banker Warburg)

The Seville, #25C (Douglas Elliman Real Estate)

161 West 15th Street, #7F (Avenue 8 Inc)

The Rushmore, #6C (Sothebys International Realty)

The Heritage, #19B (Douglas Elliman Real Estate)

551W21, #6A (R New York)

Would you like to tour any of these properties?
Just complete the info below.
  1. Select which properties are of interest to you:

Or call us at (212) 755-5544
Would you like to tour any of these properties?