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Rental Building News and Offers

420-east-54th-street Oriana's 'Horizon Rooftop' has expansive panoramic views with sun beds and a wrap-around lounge. (Image via Bold New York)
The towering Midtown East rental building reintroduced earlier this year as Oriana has a summer leasing special; 2 months of free rent with new 14-month leases and 15% OP for brokers.

Located at 420 East 54th Street and within the exclusive residential enclave of Beekman/Sutton Place, it was erected in the early 1980s and previously known as River Tower. As part of the rebranding, interiors were extensively renovated by award winning firm Gachot Studios and a new collection of amenities were introduced.

Listings for the new apartments offer 2 months of free rent with a 14-month lease, and show net effective prices for 1-bedrooms start at $3,883/month, 2-bedrooms at $5,057/month and 3-bedrooms at $7,457/month.
420-east-54th-street The building was extensively renovated and apartment interiors were designed by the award winning Gachot Studios. (Image via Bold New York)
The renovated interiors feature solid white oak flooring, down lighting in entryways and carefully selected finishes. Windows are widespread, closets have custom wood interiors from Organized Living, and there is a Bosch washer/dryer in every residence.

Kitchens offer soft-close cabinetry with bronze hardware, and honed Calacatta Novus countertops and backsplashes. There are stainless steel appliances including a built-in refrigerator, dishwasher, microwave, range and hood. Classically designed bathrooms have custom vanities with Kohler sinks and tubs, and chrome fixtures throughout.
420-east-54th-street Kitchens have soft close Italian oak cabinetry with etched bronze hardware and honed Calcutta Novus countertops. (Image via Bold New York)
Oriana offers a new amenity suite that includes a penthouse lounge with a library, a dining room, an outdoor kitchen, an indoor/outdoor fireplace and of course, amazing views of the East River and city skyline. For adults, there is a state-of-the-art fitness center, and for children there is the three-room entertainment area called Rooster Pens Playhouse. The building also offers a port-cochere for white-glove arrival, a 24-hour attended lobby and concierge, private resident storage, and bike or stroller parking.

Leasing incentives apply to most listings and may advertise net effective rates. Visit CityRealty’s Oriana profile for listings and more photos or contact the leasing office for terms and pricing.
420-east-54th-street The 'First Light' fitness center has state-of-the-art equipment for a rejuvenating sweat; sunrise or sunset. (Image via Bold New York)

Contact

420 East 54th Street
New York, NY 10022
(646) 585-XXXX
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Contributor E. Fitzgerald Emily is a Brooklyn-based writer who has covered New York City real estate, architecture and design for Brownstoner, The Wall Street Journal, Dwell and other publications. You can follow her on Twitter @EmilyNonko.
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