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A Manhattan Neighborhood Emerges: Wandering into NoMad

JANUARY 3, 2012

For living or living it up, NoMad comes into its own.Grand Madison 225 Fifth Ave NYC condos

“NoMad” (North of Madison Square) overlaps and borders some of New York City’s most desirable neighborhoods: Gramercy Park, Chelsea and the Flatiron District. Recent years have seen this area—surrounding Broadway between 23rd and 30th Streets, and the Madison Square North Historic District between Sixth and Lexington Avenues—come into its own as a neighborhood, as evidenced by the resurfacing of the “NoMad” moniker.

If you live here you’ll have plenty of good company. Some of downtown’s finest apartment buildings are in NoMad, including the elegant pre-war condo conversion Grand Madison (pictured) at 225 Fifth Avenue and the new-millennium cool of One Madison Park at 23 East 22nd Street and Sky House at 11 East 29th Street.

The Ace Hotel at 20 West 29th Street could be called the neighborhood’s social anchor: Not only does the block-long “hot-neighborhood starter kit,” as it was called in a New York Magazine article on the same topic, offer a pair of the city’s most exciting new restaurants (the Breslin Room and the John Dory Oyster Bar), but it nails that trifecta of neighborhoodiness: shopping (Opening Ceremony has a satellite boutique here), coffee (Stumptown Coffee), and booze (the lobby bar and several other bars).

One of the city’s finest dining establishments, Eleven Madison Park, is here, too, but it may be another notable recent addition of the less-fine, more-food variety that has served up more neighborhood cred. Eataly, with its 50,000 square feet of artisanal bacon, pizza and a rooftop beer garden, has the vibe that makes it just the place to meet the neighbors. Add to that impressive list one of the area’s loveliest and most underrated parks, Madison Square Park.