Penny Ante: What's in a Name?

JUNE 4, 2009

A handful of fortunately-named enterprises conjure a thrifty vibe even if the goods cost more than a penny or two.

Economy Candy in Manhattan's Lower East Side has been in the neighborhood since 1937 but still brings out the kid in anyone with a sweet tooth. Packed with classics like Tootsie Rolls and Bit-O-Honeys, hard-to-find European brands, and everything in between—and yes, they do have penny candy—it's a favorite temptation that really won't break the bank.

Stockholm street fashion has long been a source of inspiration for cool kids everywhere, and the Cheap Monday label brought the Swede love to the USA. Their sleek skinnies give overpriced designer jeans a run for their money at urban style meccas. While vintage emporium Cheap Jack's may, ironically, be a bit pricey, their now-further-uptown store is a seemingly endless trove of stylish, covetable finds from the Victorian era to the flash-and-trash '80s.

The Billyburg vegan snack stop Penny Licks reminds visitors of an old-time ice cream and candy store but features vegan and organic treats to tempt modern cravings.

With an opposite-of-bottle-service aesthetic and a massive reputation, veteran New York DJ $mall¢hange (a.k.a. James Dier) spins funk, soul and everything else that shakes the house at giant warehouse parties, dance clubs and local radio shows. And you don't even need to leave your seat to enjoy the wit and wisdom of Penny Arcade's comic-and-commentary on game culture.

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Penny Ante: What's in a Name?

JUNE 4, 2009

ALSO IN NEW YORK CITY INSIDER

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