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40 Bleecker Street exterior and lobby (Broad Street Development) 40 Bleecker Street exterior and lobby (Broad Street Development)
NoHo's genteel streetscapes and high standards of design can largely be attributed to its three historic districts and attentive locals. While the compact, former warehouse district has ubiquitously become an enclave of the wealthy (though some artists remain), it has resisted much of the crowds and commercialism that has overtaken its big sister to the south, SoHo. Over the last decade, some of the most thoughtful and bold new developments have risen along with its often-cobblestoned streets. Far-flung and local architects alike have brought designs such as 22 Bond Street, 372 Lafayette, and 10 Bond Street to pass the design review of the scrupulous Landmarks Preservation Commission (LPC). The results have yielded a rare pocket in the city where both preservation and new development have symbiotically resulted in an improved built environment.
Rising just outside of the neighborhood's historic districts at 40 Bleecker Street (304 Mulberry Street), Broad Street Development is moving ahead with plans to build a 12-floor, 61-unit condo building that will keep the design bar high, despite not having to endure LPC reviews. The firm enlisted Rawlings Architects and landscape architect Edmund Hollander — the team who handled the design of 215 Sullivan Street, one of downtown's most successful condo conversions.
40-Bleecker-Street-02 Rendering of 40 Bleecker Street; Credit: Williams New York
The project will completely reinvent one of the neighborhood’s few eyesores: a pale brick, 6-story rental known as Mulberry North that was built in 1974, during the heyday of the city ugly movement, By way of unused and transferred development rights, the structure will be enlarged vertically by six stories, and horizontally to meet flush with the neighboring (and beautifully restored) Schumaker Building. The building will be gussied up with a new façade composed of tan brick, metal spandrels and pairs of windows outlined by projecting frames.
Esteemed AD 100-interior designer Ryan Korban is handling 40 Bleecker's common spaces and condos. The Philadelphia-born designer is best known for his mix of luxury, old-world romance, and urban cool for clients such as Kanye West, James Franco, and Alexander Wang. The development team has now given us our first preview inside, releasing a rendering of the seductive, Korban-designed lobby. The depicted space goes beyond ordinary definitions of modern and traditional. Symmetry, floral-capped pilasters, and a central hearth provide the familiar welcoming elements of home, while the opposing color scheme, contemporary fixtures, and hard lines bring an unmissable freshness to the space.
304-Mulberry-02 40 Bleeker Street exterior from the northwest; Credit: WIlliams New York
Sales will launch early next year on 40 Bleecker's one to three-bedroom condos. While details on pricing have yet to be revealed, per our data, condo closings in the neighborhood average $2,558 per ft² and the 15 currently available condos have a median price of $6.435M or $1,774 per ft².
The top three stories of the building are incrementally setback and are crowned with three apartments and a duplex penthouse with long expanses of private outdoor space. The building will top off around 150 feet tall, giving many apartments “views that are extremely rare for the neighborhood.”

Amenities will include limited private parking, a swimming pool, fitness center and landscaped courtyard.
40-Bleecker-Street-023 Google Earth aerial showing future 40 Bleecker Street; CityRealty
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