Images of Ruby via MAG Partners. Rendering credit: DBOX
Leasing is underway on Ruby Chelsea, the first ground-up project from MaryAnne Gilmartin's firm MAG Partners. The two-winged rental development has an array of amenities including a rooftop pool, earmarked 30 percent of units as affordable housing, and has 8,500 square feet of ground floor retail to further enliven the old Fur District south of Penn Station.
Developed in a joint venture partnership between MAG Partners, Safanad, Atalaya Capital Management, and Qualitas, the building rose on the site of a through-block parking lot at 243 West 28th Street, between Seventh and Eighth avenues. Construction topped out in December 2021.
Market-rate availabilities at Ruby start at $4,760/month for studios, $6,095/month for one-bedrooms, $14,250/month for two-bedrooms, and $20,252/month for three-bedrooms. The prices advertised are net effective to reflect an incentive of one month free rent on a 12-month lease.
In addition to the market-rate units, a housing lottery for 144 rent-stabilized units took place in early 2023. Households earning $48,138 - $187,330 were eligible to apply for studios from $1,329/month, one-bedrooms from $1,420/month, two-bedrooms from $1,699/month, and a three-bedroom for $1,954/month. The lottery has long since ended, but details may be found here.
Ruby is two avenues west of Hudson Yards, Manhattan West, and the High Line
The apartments are spread between two towers, one measuring 22 stories high and the other measuring 23 stories high. Designer COOKFOX brings their signature biophilic principles to this building, and the robust brick facade is undergirded by high-performance systems that optimize energy performance and enhance indoor air quality. Not only does this promise improved quality of life at Ruby, but it contributes to the building’s LEED Silver certification.
In a statement, COOKFOX Founding Principal Rick Fox cited Garment District masonry buildings and woven textiles as inspiration for Ruby’s design. This is highly appropriate, given its address across the street from FIT and at the southern end of the Garment District. It is also close to Hudson Yards, Chelsea galleries, popular local restaurants, and the Chelsea Whole Foods. Transportation options include the 28th Street 1 at the end of the block and Penn Station a few blocks north.
The building pays homage to Bermudian fashion designer Ruby Baily
The building is named in honor of Ruby Bailey, a Bermudian fashion designer who came to New York at the age of seven and lived in Harlem until her death in 2003. Decades later, her doll-sized mannequins are part of the permanent costume collection at the Museum of the City of New York, and she is remembered fondly for her portraiture, her beadwork, and her impressive wardrobe.
“MAG Partners is built upon the principles of beauty, diversity, inclusion, and sustainability, all of which are reflected within the living experience at Ruby” – MaryAnne Gilmartin, Founder and CEO, MAG Partners
Ruby was the first of MAG Partners’ residential buildings to be named after an influential woman (the nearby Mabel was named in honor of a leading conservationist), and the developer will further honor Ms. Bailey by partnering with The Social Justice Center at FIT to offer a scholarship to BIPOC FIT students.
Select units have private outdoor space, and all apartments feature:
- Smart Home keyless entry
- Ceilings up to 15 feet high
- Oversized windows with solar shades
- Three-layer, 5” wide engineered oak wood flooring, the better to improve acoustic performance
- Bedrooms with blackout shades and generous closet space
- Baths with porcelain herringbone tiles, ceramic subway tile walls, and extra-wide built-in medicine cabinets
- Nest thermostats
- Energy Star-certified in-unit washer/dryers
Ruby’s robust 19,000-square-foot indoor/outdoor amenity package includes:
- Attended lobby overlooking a landscaped garden
- A courtyard anchoring both towers
- 5,000-square-foot fitness center spanning two floors and offering separate cardio and weight training areas
- A library lounge with coworking and meeting areas
- Club lounge with abundant light and greenery
- Rooftop with outdoor pool, lounge, and grilling terrace
Attended lobby
Club Lounge
Fitness center
Courtyard
Rooftop pool
Rooftop terrace
Ruby Chelsea, #N-04A (Rose Associates)
Ruby Chelsea, #S-18C (Rose Associates)
Ruby Chelsea, #N-PHA (Rose Associates)
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