A cast-iron gem has crystallized in Hell’s Kitchen, between Eighth and Ninth avenues. Rising from a triple-wide site at 351 West 54th, its olive-hued facade is a refreshing addition to Midtown West, especially compared to the towering glass monoliths surrounding the ‘hood.
Named Crystal54, the full-service rental building has just 33 apartments spread along 7 floors. Leasing began earlier this month and its 5 available units are priced from $3,200/mo. for a studio, $3,950/mo. for a one-bed, and $5,850/mo. for a two-bed.
Enlarge Image
Enlarge Image
Enlarge Image
Enlarge Image
Enlarge Image
The building was developed, designed and built by David Paz’s Omnia Group whose other Manhattan projects include the condo conversion of 25 Prince and Bowery’s upcoming Ace Hotel. The project is a vertical and horizontal enlargement of a pre-existing building that has been unified under a sumptuous cast-iron façade.
The elevatored building's first two floors have 4 duplex apartments. All residences have high-end kitchen appliances, central air, and their own washer/dryer bundle. The building’s amenities include video intercom, part-time doorman/concierge, a 24-hour gym, 3 parking spaces, bike storage, and a landscaped rooftop. See all the listings here.
Crystal54 is a stone’s throw from the theaters of Broadway, the restaurants of Ninth Avenue and offices of Midtown. The transit hubs of Columbus Circle, Rockefeller Center, Port Authority Bus Terminal and Times Square are all within walking distance.
Lobby rendering (via Park River Properties)
Gym
Crystal54 in late July (CityRealty)
Northwind Group
(646) 675-XXXX
{{error}}
Related Articles
Future New York
12 newly revealed NYC projects include the condo transformation of the MONY Building and 3 new housing lotteries
Friday, October 23, 2026
Financial District
Best New Financial District Rentals: FIVE amenity-packed buildings in FiDi offering up to 3 months free rent
Friday, October 23, 2026
Future New York
Fireplaces in NYC homes: The romance, reality and listings to warm up to
Friday, October 23, 2026
Future New York
Byron Allen’s $34M 220 CPS buy leads over $420M in Manhattan sales; Siggi’s founder buys in Tribeca, Dick Grasso sells
Wednesday, October 21, 2026
Future New York
Sales launch at RAMSA’s 200 West 88th Street, a rare new Upper West Side condo with palatial layouts
Wednesday, October 21, 2026
Future New York
Price Cuts: Millions slashed off trophy penthouses at One Hundred Barclay Tribeca; Historic Gramercy townhouse down by $9M
Wednesday, October 21, 2026
Future New York
Beyond the Summer House: Teresa Minnick on selling The Atlantic Club, and Jersey Shore's year-round rise
Tuesday, October 20, 2026
Future New York
Last Chance: Final sponsor condos at 30 nearly sold-out NYC developments
Tuesday, October 20, 2026More Rental Deals
Free Rent
Scary Good Listings: Availabilities in haunted NYC properties
Free Rent
Best New Financial District Rentals: FIVE amenity-packed buildings in FiDi offering up to 3 months free rent
Leasing Updates
How NYC’s 2026 rent freeze is different from past rent freezes + New affordable housing lotteries with rent-stabilized units
Leasing Updates
The Lotus: Eco-friendly Murray Hill rental gears up for leasing launch and affordable lotto
Grand Opening
As CityPicklePalooza takes over Times Square, see NYC buildings with pickleball and padel courts
Grand Opening
New developments in Murray Hill as Midtown prepares for influx office-to-residential conversions
Updated Amenities / Renovations
The Serrano is renting gracious Upper East Side apartments with beautiful views and updated amenities from $5,395/mo.
Updated Amenities / Renovations
Q&A with Ben Picket on Gotham Organization tech-forward approach to improving luxury rental living
Special Offers
Avalon Fort Greene offering discounts on select units; No-fee rentals from $2,845/month
Special Offers
Security Deposit Discounts at Beatrice Apartments in Chelsea; No Fee Rentals from $3,855/Month
Special Offers
6sqft delivers the latest on real estate, architecture, and design, straight from New York City.
