CityRealty Insider > Muji's Pretty Little Things Comes to the U.S.

Muji's Pretty Little Things Comes to the U.S.

SEPTEMBER 19, 2008

Pretty Little Things: Design Store Muji Seeks Ubiquity in the U.S.A.
Japanese minimalist, tchotchke uber-brand Muji has always been a favorite of modern design-obsessed visitors to European cities and the store’s homeland. And a range of Muji wares has been available at the MoMA Design Store for years. But when the company’s first U.S. store opened in Soho in 2007, there was some speculation as to whether the sleek-but-fun home décor items, furniture, kitchen goodies and apparel in shades of black, white and grey would succeed in winning fickle hearts on our shores.

It’s hard to imagine New Yorkers being able to resist anything in black, white and grey, and the Muji-fication seems to be going as planned–40 stores will open in the U.S. over the next year–and Muji opened its flagship store in Times Square, on the ground floor of the New York Times building.

In the works: Muji to Go in concept-airline Jet Blue’s Terminal 5 at JFK Airport, and another store rumored to be opening in the Jade-Jagger-designed condo building Jade in Chelsea. The planned expansion reflects the company’s intent that Muji be accepted as a generic brand in the U.S. as it is elsewhere in the world.

Muji Times Square
620 Eighth Avenue at 40th Street
http://muji.com/index.html

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