Grand Madison at 225 Fifth Avenue is a Renaissance Revival landmark building that occupies an entire blockfront between 25th and 26th streets, directly overlooking Madison Square Park. Originally constructed in 1906 as the Brunswick Hotel by architects Francis H. Kimball and Harry E. Donnell, the red-brick building with limestone base later served as elegant showrooms for the gift industry before Elad Properties acquired it for approximately $125 million in 2004 and converted it into 190-192 condominium apartments.
The building's apartments typically feature 10-foot ceilings, Poggenpohl kitchens with Viking and Bosch appliances, wide plank oak hardwood floors, and marble bathrooms, often in Carrara marble. Units range from spacious one-bedrooms to impressive duplex penthouses, with the latter offering multiple terraces up to 252 square feet and views of iconic buildings like the Empire State Building and Flatiron Building. Many apartments showcase the building's showroom heritage with exceptionally long entrance galleries - some stretching up to 33 feet - and expansive living spaces that can accommodate both living and formal dining areas.
Grand Madison provides white-glove service with 24-hour doorman and concierge, a fitness center, landscaped courtyard, and roof deck. The building notably housed the first Derek Jeter-branded gym in 2008, a 28,000-square-foot facility that was part of the 24 Hour Fitness chain. Additional services include in-house dry cleaning, daily housekeeping, and a live-in superintendent, though the building lacks a parking garage.
The location places residents at the heart of the revitalized NoMad district, with Eataly directly across the street and Madison Square Park's original Shake Shack steps away. Notable residents have included news anchor Lester Holt. The building's prime position offers easy access to the dining and cultural attractions of both the Flatiron District and Chelsea, while multiple subway lines provide convenient transportation throughout the city.
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